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Kendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies like L’Oreal and Bon Appétit, Lindy transitioned into entrepreneurship and now specializes in helping small business owners establish a strong online presence.

Topics covered in today’s conversation include:

• Key website mistakes that small businesses make—and how to avoid them
• Strategies for making your website user-friendly and accessible
• Tips on messaging that instantly connects with your audience
• How to decide if your website needs an overhaul
• Alternative marketing channels that have worked for Up in a Day

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

You can find Lindy Nowak:

LinkedIn: https://www.linkedin.com/in/lindy-nowak/
Up in a Day website: https://upinaday.co/

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In this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, and the importance of building systems to support growth. Tune in to discover key takeaways you can apply in your own journey into 2025!

Key Topics Discussed:

• The power of discipline and consistency in personal and business routines
• Exploring new tech tools like Claude and Make.com to boost productivity
• How investing in a writing coach provided unexpected clarity
• Realizations from YouTube growth and the impact of targeted SEO
• Overcoming challenges, from tech mishaps to pivoting business plans

Resources:

• Mastering AI and Communications book
• Subject Line Guide for Email Marketing
• YouTube Channel
• Claude AI Tool
• Make.com Automation

Connect with Kendra Corman:
LinkedIn: https://www.linkedin.com/in/kendracorman/
YouTube: https://www.youtube.com/@kendracorman

Thank you for listening! Join Kendra next time as she continues the journey of growth and progress through Imperfect Marketing.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.

Topics covered in today's conversation include:

🗸 Why many small business owners misunderstand marketing strategy.
🗸 The importance of focusing on confirmation over conversion for websites.
🗸 How understanding your best customers can drive effective strategy.
🗸 The RFM model (Recency, Frequency, Monetary) and its role in targeting.
🗸 Measuring success using UTM codes and Google Analytics for better insights.


Resources:
Website Audit: https://sixsecondsorless.com
Book: Journey to Success: Digital Marketing for Small Business Owners by James Hipkin on Amazon
Website: https://inn8ly.com/
LinkedIn: https://www.linkedin.com/in/jameshipkin/
Facebook: https://www.facebook.com/inn8ly

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here