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In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.

Topics covered in today's conversation include:

🗸 Why many small business owners misunderstand marketing strategy.
🗸 The importance of focusing on confirmation over conversion for websites.
🗸 How understanding your best customers can drive effective strategy.
🗸 The RFM model (Recency, Frequency, Monetary) and its role in targeting.
🗸 Measuring success using UTM codes and Google Analytics for better insights.


Resources:
Website Audit: https://sixsecondsorless.com
Book: Journey to Success: Digital Marketing for Small Business Owners by James Hipkin on Amazon
Website: https://inn8ly.com/
LinkedIn: https://www.linkedin.com/in/jameshipkin/
Facebook: https://www.facebook.com/inn8ly

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

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