As soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels.

So I was super excited to have her on the show. Kameron is now a content lead at Shopify and we got to talk about:

• Communicating the value of SEO to the c-suite
• Balancing a content strategy across short and long tail keywords
• Knowing when it’s time to refresh content

And lots more!

0:53 - Kameron talks about how she got into SEO and what Google’s changes in algorithm have taught her along the way.

4:51 - How Kameron’s experiences working on the agency side of things helped develop her expertise in SEO.

6:46 - Why invest in SEO, and how do you communicate that to your C-level officers?

9:19 - SEO can be just as attributable as paid ads.

10:30 - Kameron shares more about her current role as a Content Lead at Shopify.

13:15 - Short and long tail keywords. Investing in content that supports your brand.

17:49 - Setting traffic goals: It’s not always about more eyeballs to your offer, it’s about getting the right eyeballs to your offer.

20:28 - Should you date your content, and when is it time to refresh an existing post?

26:19 - Using link building to build your site’s authority and trust with Google.

29:56 - Kameron gives her recommendation on where you can host and manage your new site when starting out.

33:38 - The future of SEO.

Marketo (9:07)

Shopify (12:57)

Conde Nast (22:21)

Aleyda Solis’ Template (24:38)

HARO (27:33)

Wordpress (30:32)

Squarespace (30:55)

Wix (30:56)

Podia (31:50)

Substack (31:51)

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https://growthmachine.com/

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