• HyperGrowth Partners’ Martin Gontovnikas on the importance of optimizing for the right metrics

  • May 2 2023
  • Length: 46 mins
  • Podcast

HyperGrowth Partners’ Martin Gontovnikas on the importance of optimizing for the right metrics

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  • Summary

  • Optimizing for the wrong metric could hurt your bottom line in the long run, says Martin Gontovnikas, Co-Founder and GTM Advisor at HyperGrowth Partners, even if the optimization is successful. Sound counterintuitive? Gontovnikas shares why with Mike Sharkey, CEO and co-founder of Ortto, and Jesus Requena, Marketing + Growth at Hex.

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