• Hustle & Homes : The Savage Secrets of Social Media-Savvy Real Estate Agents

  • By: Khalid Nathan Aleem
  • Podcast

Hustle & Homes : The Savage Secrets of Social Media-Savvy Real Estate Agents

By: Khalid Nathan Aleem
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  • Summary

  • Hustle & Homes is a podcast that delves into the world of real estate agents who have mastered the art of social media to increase their business. Join us as we uncover the savage secrets of these social media-savvy realtors and explore how they use their online presence to hustle for success in the competitive world of real estate. Each episode features interviews with top-performing agents who have used social media to build their brand, grow their network, and close more deals. We’ll dive into their strategies for creating engaging content, leveraging social media platforms, and staying ahead of the curve in an ever-evolving digital landscape. Whether you’re a seasoned real estate professional looking to take your social media game to the next level or a newbie just starting out, Hustle & Homes is the ultimate resource for mastering the art of social media for real estate success. Join us as we uncover the savage secrets of social media-savvy realtors and learn how to hustle your way to the top of the game.
    Copyright 2022 All rights reserved.
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Episodes
  • Learn How To Build Your Social Medai Empire-Episode 14 with Hannah Downs

    Learn How To Build Your Social Medai Empire-Episode 14 with Hannah Downs
    Jun 9 2022

    Becoming a Realtor is one of Hannah’s long-term goals! But prior to real estate, Hannah worked for Medpace, which was a great fit for her at the time. Started her real estate journey for the last 2 years,  and became part of the top real estate agent with Sibcy Cline, the number one local brokerage here in Cincinnati. 

     

    In this episode, Khalid Nathan Aleem, Podcast host, is joined by Hannah Downs, a Blogger, and Realtor who was ranked 94th On PropertySparks list of top agents on Instagram which has over 8000 followers and eventually grown her other social media accounts in just a short period of time.

     

    Now…

     

    For somebody who is thriving to start their real estate journey, listen and learn step-by-step revolutionary strategies for building your online empire using social media alone, an actionable plan to get you closer to becoming a “Rising Star” in your chosen career.

     

    Discover more! 

     

    1:13 - Hannah’s passion and what did she do prior to her real estate career?

     

    2:36 - What does her business look like when she first started, and how does it help build her business?

     

    4:07 - How did she become part of “Sibcy Cline Realtors” in Cincinnati?

     

    8:31 - Keeping your personal account and business account looks professional

     

    11:13 - “95% of my business is from Instagram and Facebook”. Learn how.

     

    12:14 - How did she convert followers into actual clients?

     

    15:28 - What are the benefits of using YouTube

     

    16:09 - When and how she started using TikTok in her real estate business

     

    16:58 - Niching down and create content showing your personality as well

     

    20:33 - Collaborating with other people online has helped her grow her business aside from using Canva.  

     

    21:27 - Tips and strategies for using TikTok in her real estate business

     

    22:57 - Discover Hannah’s biggest word of advice for those people just starting out in real estate or didn't have any social media presence at all

     

    23:37 - What’s her lead generation strategy other than using social media

     

    25:09 - Practical and actionable step-by-step process you should implement in your business 

     

    26:38 - Optimizing the use of Instagram Reels in growing your followers

     

    27:46 - Learn why Hannah loves using Instagram in her real estate business

     

    30:31 - Where to reach out to Hannah if you want to know how to be better at Instagram

    Key Takeaways:

     

    • Who you surround yourself with, is probably one of the most important things that she learned in her business.
    • Wherever you decide to end up, make sure you have that support and make sure it's a good company.
    • Start early, document everything.
    • Social media is called social media because we need to be social. You have to connect and build relationships as well.
    • It's great when you have a few different niches and you can connect with other people with the same similar interests.
    • Collaborating with other people over competing to grow your business.
    • You have to grow and learn from other people. 
    • Take the content out of everything, have it on your phone, and know that you can use that and push it out whenever you need it.
    • Anything in your niche, just create it, post it and don't stop. Just keep growing everyday.
    • As a realtor, you're not limited to just one city. You can help out anyone, anywhere at least you know you can.

    Connect with Khalid:

    Khalid Nathan Aleem,  EXP Realty

    Connect with Hannah:

    Website

    Instagram

    Facebook  

    LinkedIn

    Youtube

    Tiktok

     
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    31 mins
  • 4 Easy and Practical Contents to Grow Your Youtube Subscribers in a Short Period of Time

    4 Easy and Practical Contents to Grow Your Youtube Subscribers in a Short Period of Time
    Jun 2 2022
    “I get to do this instead of I've got to do this. Start documenting, get more comfortable with video, incorporate video into your leads.”   Joining us today is a “Business Ninja” from the Dallas Fort Worth area Miss Chauncey Pham. She’s not only a Realtor, but she's a national team leader at EXP. And she's also a flipper, vlogger, mentor, investor, team builder, and wealth builder. Started out in hardcore sales, dropped out from her college school, got a pretty easy and organic transition into real estate then ranked number 17 on PropertySparks, and was finally listed as the Top YouTubers in Texas.    Chauncey shares how she builds her YouTube subscribers even in a short period of time, maintaining high watch hours, ways how you can get your video suggested the fastest way. Furthermore, she will bring some nuggets if you're looking for more creative and unconventional tips to building your Real Estate business in traditional sales, investing, flipping, and building a National Team of bad-asses of agents and realtors.   Listen and learn more!       1:15 - What was Chauncey Pham doing before getting into the real estate industry, and what are the two things that are essential to succeed in the real estate industry?   2:40 - Funny story about how she and her husband got into real estate and finally quit her job   5:42 - How and where did she get her partner realtors     8:23 - Leveraging Social Media in her former job in a business way and putting a strategy behind it thus applying it to her current business   10:12 - Connecting with as many people as possible in a short amount of time as possible   12:25 - How does Chauncey build her YouTube subscribers, maintain high watch hours, and how you can get your video suggested the fastest way   15:47 - Discover her formula, process, and tools in doing her video   20:03 - Staying true and authentic in your Youtube videos and be relatable to your audience   22:13 - Official process in generating her content?   23:54 - What’s her strategy in creating a call-to-action so people will contact her    26:55 - How did she transition from just selling homes on the side to being a national team leader   29:17 - Learn what her coaching program focuses on and how she uses it to leverage her business   32:48 - Tips to legitimately get three to four buyers a month on Youtube   34:49 - What advice would you give to people who are not in relocation areas? As far as how to get buyers on a YouTube   36:59 - Top 2 guidelines/tips for new Realtors on how to be comfortable in front of the camera   39:57 - Four easy and practical steps content cues that you can take and put in your business when posting or if you’re struggling in writing your description    41:52 - Where to connect Chauncey and look for her current digital products? Key Takeaways:   Be proactive. If others can do it, you can probably do the same thing.Consistently posting on social media and being very creative with open houses and leveraging social media to get more on closing deals.Stop trying to sell on social media, nobody cares about what you're selling, they're more interested in you as a person, and who you are.Focus on connecting with people, and loving the process, instead of the money outcomeConnect with people by being authentic and being real and sharing showing your wins and your losses. It had nothing to do with money. You need to be entertaining and be the solution on Youtube.Being your authentic self is more important than being perfect to people.Understanding who your target audience is, and understanding the questions that they ask. And then answering those questions is the way that you really amass an audienceIt's always gonna be people out there digging for gold, they're always thinking they're going to strike rich, and they're going to keep digging and keep digging dirt and break their backs. And that's what they're going to do. But you can sit back and drink lemonade, and sell them the shovels, so they can go do their thing. You’ve got to coach the whole person in order for them to build a whole business.If you’re always looking for problems and looking for ways to solve them, it makes it very easy for you to map out what needs to be done in your business.Stop chasing followers and subscribers. Focus more on your call to action and focus more on solving the problems than you do chasing the subscribers, the subscribers and the followers will comeTweak your brain. Change your mindset around the actual task of social media. Stop making social media in real estate a chore. You get to share yourself and share your story with so many people that you can be impacting things that you do not even realize.   Connect with Khalid: Khalid Nathan Aleem,  EXP Realty Connect with Chauncey: Website Instagram Facebook Youtube E-course Email: chauncey@phamilyrealtygroup.com  
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    41 mins
  • How to be on Top on Instagram by Harveer Singh

    How to be on Top on Instagram by Harveer Singh
    May 27 2022

    “A lot of realtors don't know how to budget, they don't know how to run a business, they just kind of jump in there. And some of us become successful, luckily, and some of us don't, but there's a formula to become a successful real estate agent.”

     

    In this episode, Khalid Nathan Aleem, Podcast host, is joined by Harveer Singh, a CPA by profession, then jumps into the startup world, learning about running a business from the ground up, then finally got into the real estate world. Became the number one realtor in social media in Jersey City, North Jersey, just ranked number 95 On PropertySpark, and being top 100 Real Estate agents on Instagram. It has been such an amazing experience building his business from the ground up over the years and so he wanted to share all his secrets and kind of pull the curtain back on his real estate business, his career, advice for young entrepreneurs, marketing, among many other things.  

     

    Listen and discover more!

    1:25 - Discover Harveer’s interesting and funny journey how did he got to real estate primarily as an investment decision, and his formula to become a successful real estate agent

     

    6:05 - What made him decide to go full-time and focus mainly as a Realtor?

     

    7:46 - social media, did you have a success story and goals, journey with social media

     

    9:39 - His process, helpful tips, and strategies in converting clients into DMs thus growing his real estate business 

     

    11:47 - What are the factors that contribute to his 36% conversion rate?

     

    13:41 - How to get the attention of your followers on Instagram?

     

    15:26 - What are the three tiers of hashtags that you need to have in your Instagram posts and the importance of using them?

     

    18:06 - Learn different types of content and ways how to do it.

     

    20:37 - Knowing your target audience is essential not only in your business but in every facet of life 

     

    21:56 - Learning how to improve your skill, utilizing the tools needed, outsourcing things out, and having the patience to grow your real estate business

     

    23:49 - Applying different marketing techniques to get out to people, nurturing your leads, and how set you apart from your competitors

     

    25:07 - What advice would Harveer give to realtors in reference to social media if they were just starting out, and hadn't used social media before?

     

    29:20 - Digging deeper into “Guerilla Marketing”, doing paid advertising, and impressive ways to stay on top 

     

    36:50 - Discover social media hack in Instagram to sky-rocket your followers

     

    41:01 - Staying authentic with your engagement strategy on Instagram

    Key Takeaways:

     

    • When you go into business, you got to go in strong and invest in everything
    • The biggest thing is to show yourself your personality, and people will like you for being you. Just be yourself and just get yourself out on social media
    • As long as you're open, friendly, and educating, that's what's really important to help convert in your DMs
    • It's really important that your main goal is not about money. It's how you help.
    • Always think about your target market when you're thinking of how to push these hashtags out.
    • A big part of social media is like testing things out, trying things and seeing what works for you, and what doesn't work for you.
    • You should not take social media as a leisure activity, you should treat it as a business. 
    • Social media is like planting a seed, this is not something you're going to start today and you're going to get clients tomorrow. 
    • To become a successful real estate agent, you have to be consistent, you have to put the time into every aspect such as lead generation, building your database, posting regularly, and you have to set a time aside to do everything.
    • Set some ground rules for yourself while on social media, stay diligent, and focused, prioritizing things what’s important and what not

    Connect with Khalid:

    Khalid Nathan Aleem,  EXP Realty

    Connect with Harveer:

    Harveer Singh

    Instagram

    YouTube

    Facebook

    Email Harveer Singh @RandRealty.com

     
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    41 mins

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