In this re-air episode of the Digital Business Evolution podcast, Social Media coach, Speaker and Content Creator Jera Foster Fell aka Jera Bean( by her loyal following) joins Jess as they unpack the secrets to building a loyal and engaged community on social media by showing up as your most authentic self. Learn how to find your uniqueness or as Jess and Jera like to call it, your secret sauce in the social media landscape. Listen in on guidelines to be more vulnerable on social media and take in information on how to address and deal with criticisms and trolls.

With 1.5 million followers on TikTok, Jera talks about her shift to to the Tik Tok platform and why it opened up a door to show up as her most authentic self. If you really want to connect with your audience it comes down to the small things you do that you might not realize will bring you closer than ever before to them. Jera closes out the episode with 3 big tips on how to film short form videos and even a segment detailing batching content.

Key Takeaways:

• When thinking of your secret sauce, think about your past and current elements.. If you think your past traumas or experience is not enough there is someone always out there who needs to listen to what you have to say.
• Why responding to the big trolls will take away your energy as you keep checking for their messages and validating yourself. Keep in mind that they can be going through something in their own lives as we are all mirrors to each other.
• Learn all the components to short form video.

Key Timestamps

[05:30] – What is your secret sauce?

[9:34] – How to be more vulnerable on social media;

[20:00] – Dealing with criticism and trolls;

[27:03] – Trusting your community to know what they are interested in;

[35:00] – 3 Tricks to creating short form videos;

[42:30] – Batching content;

Episode Quotes

• “Trust the community to tune into what they are interested in and what they are not. That's the beauty of the secret sauce: the more “you” you bring into your content the more you are going to pull in the right people and repeal the wrong ones. .” –Jera Bean

Episode Resources

• Official Social Media Saloon Website: https://www.jerabean.com/saloon/
• For all the juicy details of The Club Membership, CLICK HERE: https://www.jessglazer.com/theclub

Connect with Jessica

Instagram: @iamjessicaderose | @thedigitalbusinessevolution

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

Connect with Jera Bean

Instagram:@JeraBean

TikTok: https://www.tiktok.com/@jera.bean

Website: https://www.jerabean.com/saloon/