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How to Enter and Succeed in a Field Where You Don't Have Deep Expertise (Yet)
Jul 25 2024
Length: 26 mins
Podcast

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How to Enter and Succeed in a Field Where You Don't Have Deep Expertise (Yet)

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Summary
If your target market is no longer buying, your firm may have to pivot. Great idea in theory, but how do you do it? Zo Ratansi, founder of Sixsense Strategy Group has mastered this skill and put it to good use in building a successful boutique consulting firm, so I tapped into his wisdom to help you when you need to pivot your firm.

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