EPISODE SUMMARY

Tori Webb is a groovy 70’s content creator producing colorful and expressive content that reflects her positive, carefree attitude to the world.

Tori discusses how she started on her creative journey, learning from other content creators at first. She later realized that copying from other creators no longer felt fun or interesting, and decided to discover her own brand at the beginning of quarantine. By focusing on what she enjoyed and what made her unique from others, Tori created a new and inspired version of herself creating content she loved. The result? Her content, following, and partnerships have grown immensely so she can take her creation full-time.

We cover topics like her goals for content creation at first, why she decided to reinvent her content creation and how she created her own personal brand, how she found new inspiration by focusing on what she enjoyed, how her personal brand changed her page following and her interactions with her community. We learn how she adds unique elements to her images, becomes a trendsetter, and trusts her own judgements to find new ways to set herself apart.

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Tori Webb on Instagram.

We Speak About:

[00:18] Intro, brief summary of how she got started

[02:55] Starting content creation by learning from others

[04:23] Discovering your own brand and what you enjoy creating

[08:24] Setting yourself apart from others with a new mindset

[09:50] Finding inspiration through what you love

[11:57] Organic growth after figuring out her brand and audience

[14:57] Advice for new/growing creators on setting yourself apart from

[17:07] Knowing your own uniqueness and acting authentically

[18:11] Making your content different with graphic design

[20:38] Having a unique brand leads to working with more/better brands

[23:46] Becoming a trendsetter instead of following trends

[26:51] Was it a risk to reinvent yourself/your brand or try new things?

[29:03] Closing