In this episode of How to Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall break down their recent podcast launch, which achieved the #1 spot in two countries and #2 in the UK. With just under 1000 downloads, 2000 YouTube views, and a 40% click-through rate to their Pod School platform, they reveal the strategies behind their success.

From leveraging niche content and creating engaging promotional assets to using platforms like Chartable for analytics, this episode provides actionable insights for aspiring and experienced podcasters. Learn how they turned a podcast into a content machine that drives engagement, generates revenue, and expands global reach.

Whether you're planning your first podcast or scaling an existing one, this episode delivers essential tips for maximising impact.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How a niche podcast can achieve global rankings.

• The role of categories and subcategories in podcast discoverability.

• Why focusing on engagement is more critical than sheer download numbers.

• Strategies to integrate your podcast with other platforms like YouTube and TikTok.

• How to use analytics tools like Chartable and TinyURL for smarter podcast growth.

Key Takeaways:

1. Consistency is key: A clear content strategy and actionable goals are essential.

2. Niche podcasts can thrive: Depth over breadth when targeting your audience.

3. Multi-platform reach matters: Use short-form content to drive long-form engagement.

4. Data-driven decisions: Leverage click-through rates and rankings to refine your strategy.

5. Monetisation pathways: Align your podcast goals with products or services to maximize ROI.

Recommended Tools & Resources:

• Chartable: For tracking podcast reviews and rankings across multiple countries.

• TinyURL: To measure click-through rates and track promotional links.

• Pod School: A community and resource platform for podcasters at all stages.

• YouTube Shorts & TikTok: To create and share short-form promotional content.

• Otter.ai: For transcription and content repurposing.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast launch strategy, how to start a podcast, niche podcast tips, podcast monetization, podcast analytics, creating short-form content, TikTok for podcasters, YouTube Shorts for podcasts, Chartable analytics, Pod School, podcast content strategy, grow your podcast audience, podcasting tools, how to promote a podcast, successful podcast launch, podcast ranking tips