In this episode of How to Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall break down their recent podcast launch, which achieved the #1 spot in two countries and #2 in the UK. With just under 1000 downloads, 2000 YouTube views, and a 40% click-through rate to their Pod School platform, they reveal the strategies behind their success.

From leveraging niche content and creating engaging promotional assets to using platforms like Chartable for analytics, this episode provides actionable insights for aspiring and experienced podcasters. Learn how they turned a podcast into a content machine that drives engagement, generates revenue, and expands global reach.

Whether you're planning your first podcast or scaling an existing one, this episode delivers essential tips for maximising impact.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How a niche podcast can achieve global rankings.

• The role of categories and subcategories in podcast discoverability.

• Why focusing on engagement is more critical than sheer download numbers.

• Strategies to integrate your podcast with other platforms like YouTube and TikTok.

• How to use analytics tools like Chartable and TinyURL for smarter podcast growth.

Key Takeaways:

1. Consistency is key: A clear content strategy and actionable goals are essential.

2. Niche podcasts can thrive: Depth over breadth when targeting your audience.

3. Multi-platform reach matters: Use short-form content to drive long-form engagement.

4. Data-driven decisions: Leverage click-through rates and rankings to refine your strategy.

5. Monetisation pathways: Align your podcast goals with products or services to maximize ROI.

Recommended Tools & Resources:

• Chartable: For tracking podcast reviews and rankings across multiple countries.

• TinyURL: To measure click-through rates and track promotional links.

• Pod School: A community and resource platform for podcasters at all stages.

• YouTube Shorts & TikTok: To create and share short-form promotional content.

• Otter.ai: For transcription and content repurposing.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast launch strategy, how to start a podcast, niche podcast tips, podcast monetization, podcast analytics, creating short-form content, TikTok for podcasters, YouTube Shorts for podcasts, Chartable analytics, Pod School, podcast content strategy, grow your podcast audience, podcasting tools, how to promote a podcast, successful podcast launch, podcast ranking tips

In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to turning your podcast into a content machine. Learn how to repurpose your episodes into multiple formats like blogs, video clips, audiograms, and LinkedIn articles to maximize audience reach and engagement.

They discuss the power of macro and micro content strategies inspired by Gary Vaynerchuk’s method, the importance of SEO-driven content cycles, and using AI tools like Otter.ai and ChatGPT to streamline your workflow.

Discover actionable tips to grow your podcast audience, enhance discoverability, and establish expert authority on platforms like YouTube Shorts, TikTok, and LinkedIn. This episode is packed with insights to fuel your podcasting journey and turn every episode into a multi-platform success story.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to repurpose your podcast into multiple content formats.

• The difference between macro and micro content strategies.

• Using short-form content for discoverability and authority building.

• Tools and AI platforms to streamline content creation.

• The importance of video content for online traffic growth.

• Strategies for creating a circular content cycle to engage audiences across platforms.

Key Takeaways:

1. Maximise Content Output: Repurpose one podcast episode into multiple content types, including video clips, audiograms, and blogs.

2. Content Distribution: Leverage short-form content on platforms like TikTok, Instagram Reels, and YouTube Shorts for better discoverability.

3. AI for Efficiency: Use tools like Otter.ai for transcription and ChatGPT for content refinement to save time and enhance output quality.

4. Video Is King: Capture video content even for audio podcasts to create versatile promotional materials.

5. Circular Content Cycle: Redirect your audience between platforms, increasing engagement and building a strong content ecosystem.

Recommended Tools & Resources:

• Otter.ai: Transcribe podcasts for blogs and articles.

• ChatGPT: Generate blogs, LinkedIn articles, and social media posts from podcast transcripts.

• Gary Vaynerchuk’s Content Deck: Learn how to turn one piece of content into 67.

• Canva: Design social media graphics and audiograms.

• LinkedIn Articles: Build authority and thought leadership.

• YouTube Shorts & TikTok: Platforms for short-form content discoverability.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast content machine, repurpose podcast episodes, maximize podcast reach, podcast marketing strategies, short-form content for podcasts, podcast promotion tips, AI for podcasters, podcast repurposing tools, LinkedIn for podcasters, TikTok for podcast growth

In this episode of Start, Grow, and Monetize Your Podcast, hosts James Burtt and Alex Chisnall unpack the power of setting clear and actionable podcast goals. They delve into the importance of SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) and how they drive focus, growth, and long-term success.

Using real-world examples, they illustrate how having a clear listener avatar and defined objectives can transform your podcasting journey. From achieving chart-topping success in record time to monetizing with targeted strategies, this episode offers invaluable insights for podcasters at any stage.

Whether you're launching your first episode or looking to scale, this conversation will inspire you to take your podcast to the next level.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to set SMART goals for your podcast and why they matter.

• The importance of understanding your ideal listener avatar.

• Real-life examples of podcast success through goal-setting.

• Strategies for monetization and creating a sustainable content model.

• How to stay motivated during challenging times.

Key Takeaways:

1. SMART Goals: Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals ensures clarity and direction.

2. Know Your Listener Avatar: Identifying your ideal audience, like "Johnny" in this episode, helps tailor content and strategy.

3. Monetization Planning: Define your financial goals and reverse-engineer your strategy to achieve them.

4. Consistency is Key: Even in tough times, clear goals keep you focused and committed.

5. Niche Wins: A hyper-focused podcast can create massive impact with a smaller, targeted audience.

Recommended Tools & Resources:

• SMART Goals Framework: A proven model for goal-setting.

• Content Calendars: Plan episodes to align with your objectives.

• Podcast Hosting Platforms: Tools to track metrics and audience growth.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast goals, SMART goals for podcasters, podcast monetization strategies, ideal listener avatar, podcast success tips, podcasting for beginners, grow your podcast, podcasting strategies, podcast niche, how to monetize a podcast, consistent podcasting tips, podcasting advice 2024, podcast community building, podcast content strategy, podcast marketing tips, podcast chart success, build a podcast audience, podcasting tools and resources