In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive into the world of podcast SEO and keyword optimization to help your podcast get discovered.

This episode is bought to you by POD SCHOOL, the ultimate free community for serious podcasters!

Learn actionable tips on integrating relevant keywords, optimising show descriptions, and leveraging transcripts to rank higher on platforms like Spotify, Apple Podcasts, and Amazon Music. If you’re serious about growing your audience and maximising your podcast’s visibility, this episode is packed with practical SEO strategies for podcasters.

What You'll Learn in This Episode:

• How to Choose the Right Keywords for Your Podcast
• Learn how to use tools like Google Trends, Uber Suggest, and YouTube auto-fill to identify trending and relevant keywords for your podcast.
• Best Practices for Keyword Integration
• Discover how to naturally integrate keywords into your episode titles, descriptions, and show notes without sounding spammy.
• SEO for Podcast Platforms
• Uncover the secrets of optimizing your overall show description and leveraging podcast hosting platforms like Libsyn, Buzzsprout, and Podbean for SEO.
• Using Transcripts to Boost SEO
• Find out how platforms like Otter.ai can help you create transcripts that improve accessibility and searchability for your podcast.
• Retention Metrics & Podcast Growth
• Learn why listener retention and engagement are becoming increasingly critical for podcast discoverability.

Key Topics Covered:

1. Podcast SEO Basics: Why keywords and organic search are crucial for podcast growth.
2. Keyword Research Tools: Using ChatGPT, Uber Suggest, and Google Trends for better keyword strategies.
3. Optimizing Episode Titles and Descriptions: Writing engaging, keyword-rich titles and descriptions.
4. Transcripts for Accessibility and SEO: How transcripts can increase your podcast’s visibility.
5. Audience Retention Strategies: Understanding how retention impacts rankings and future discoverability.

Takeaways:

• 50% of podcasts are found through organic search, so optimizing your podcast is essential.
• Small changes, like improving show notes or adding transcripts, can lead to big SEO wins.
• Consistency in keyword usage across all platforms ensures maximum audience reach.

Join the Conversation:

If you found this episode helpful, share it with someone who’s ready to level up their podcast SEO. For more insights and tips, join our free community at Pod School – the ultimate platform for serious podcasters.

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By implementing the strategies discussed in this episode, you’ll have everything you need to grow your podcast audience and rank higher on podcast platforms.

Grow Your Podcast Audience: Networking, Guesting, and Social Media Tips brought to you by Pod School

Welcome to How to Start, Grow, and Monetise Your Podcast, hosted by James Burtt and Alex Chisnall. In this episode, we tackle one of the most frequently asked questions: How can you grow your podcast audience? Discover actionable strategies that leverage social media, networking, guest appearances, and SEO to increase your reach and impact.

Leveraging Social Media for Podcast Growth

• Secure Social Media Handles: Learn why claiming handles across platforms is essential and how to creatively adapt if your preferred name is taken.
• Leverage Personal Brands: Use your existing social media following to amplify your podcast content and connect with your audience.
• Platform-Specific Strategies: Discover why LinkedIn might be the best platform for B2B podcasts, while TikTok and YouTube Shorts excel at discoverability.

Networking and Utilizing Your Existing Audience

• Tap Into Your Network: Identify existing connections, forums, and newsletters within your niche to engage your target audience.
• Form Strategic Partnerships: Invite industry leaders or influential figures as guests to attract their followers to your podcast.
• Make Guesting Easy: Provide tools like short clips and social media assets to make it simple for your guests to promote their episode.

Guesting on Other Podcasts

• Be Tactical About Guesting: Guest on shows with established audiences that align with your niche to attract listeners already consuming similar content.
• Pod Swaps and Collaborations: Partner with other podcasters for mutually beneficial audience growth.
• Use Tools to Find Opportunities: Explore platforms like Podbooker and Matchmaker.fm to discover guesting opportunities.

Creating Content That Converts

• Focus on Goals: Tailor your content to align with your podcast’s purpose—whether to educate, entertain, or drive leads.
• Drive Long-Form Engagement: Use short-form content to highlight key takeaways and encourage listeners to dive into full episodes.

• Leverage What You Already Have: Your existing network and personal brand can be powerful tools for growth.
• Be Strategic With Guests: Collaborate with individuals whose audiences align with your target listeners.
• Don’t Overlook Niche Platforms: LinkedIn, newsletters, and industry forums can help you connect with your ideal audience.
• Consistency is Key: Regularly post on the platforms where your audience is most engaged.

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