On today's episode of "How Leaders Think" Kenny Lange sits down with Preston Wetherington, founder of Nifty 50 Solutions, for an insightful discussion on evolving marketing strategies. Dive into their conversation as they explore the shift from traditional ads to focused, deep marketing approaches that build meaningful client relationships. Preston shares his agency's innovative "fractional marketing department" model, highlighting a case study of a pool builder client that uncovered new revenue streams and enhanced customer engagement. Preston and Preston also discuss the importance of personality assessments like DISC, the impact of economic fluctuations on marketing, and best practices for business owners transitioning to working with agencies. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on creating successful marketing partnerships and adapting to changing markets.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Preston Wetherington Resources:
LinkedIn: https://www.linkedin.com/in/preston-wetherington-55517385/
Website: https://niftyfiftysolutions.com
Instagram: https://www.instagram.com/niftyfiftysolutions
Facebook company page: https://www.facebook.com/niftyfiftysolutions

#MarketingStrategies #BusinessGrowth #ClientEngagement #LeadershipInsights #MarketingTips

• (00:00) - Invest in marketing despite economic turmoil.
• (04:45) - Organizations recognize ongoing marketing need despite challenges.
• (06:47) - Hesitant spending above $10,000 affects lead generation.
• (10:15) - Changed model: Agencies handle marketing strategy now.
• (15:42) - Prioritizing personal relationships in client services.
• (19:31) - Establish rapport and evaluate marketing agency capabilities.
• (20:51) - Two camps: experienced decision-makers and strategy beginners.
• (25:45) - Cleaning up previous agency's FCO mistakes, slowly.
• (27:37) - Data can't capture everything; align marketing partnership.
• (33:21) - Understanding different personalities has been my growth.
• (35:16) - Understanding personalities aids connection; enneagram helps.
• (40:04) - Please support, engage, and share for leadership growth.
• (40:52) - Improve your leadership; we'll guide you.

On today's episode of "How Leaders Think," Kenny Lange sits down with Coby Dillard, Director of Military and Veteran Affairs at the University of Texas at Tyler, for an insightful conversation on dynamic and empathetic leadership. In this engaging episode, they delve into the crossover between soccer passion and leadership styles, the impact of non-traditional experiences on leadership, and the importance of acknowledging both successes and mistakes. Coby shares his views on hiring practices that foster diversity and community fit, and the significance of developing talent within teams. They also discuss the parallels between sports coaching and organizational management, emphasizing the need for adaptability and merit-based team selections.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Coby Dillard Resources:
LinkedIn: https://www.linkedin.com/in/cwdillard/
Website: https://www.uttyler.edu/academics/success-services/military-veterans-success-center/

#Leadership #VeteransAffairs #EmpathyInLeadership #SoccerAndLeadership #TalentDevelopment

• (00:00) - Director supports student veterans; pursuing a PhD.
• (05:46) - US Soccer re-hired Berhalter, sparking investigation debate.
• (06:41) - Familiarity with Greg outweighs unknown leadership risks.
• (10:58) - Serve diverse needs across multiple family members.
• (15:19) - Boundaries limit roster, adapting tactics, leadership insights.
• (17:31) - Embrace change for growth and development opportunities.
• (19:43) - Spain needs balance between talent and experience.
• (22:49) - Best fit for job over biggest profile.
• (27:44) - Leaders often forget their own starting journeys.
• (31:56) - Leaders' authenticity trumps authority; mistakes are growth.
• (33:33) - First step for leaders: Lead like a coach.
• (36:13) - Unconventional experiences enhance communication and leadership skills.
• (39:26) - Thank you for listening, please review and share.

On today's episode of "How Leaders Think" Kenny Lange sits down with Brandon Denmon, CEO of Peak Executive Solutions, for a deep dive into the critical training gaps within corporate hierarchies. In this insightful episode, they investigate the lack of formal training for middle management, the importance of tailored leadership development programs, and the need for effective succession planning. Brandon shares his innovative “three C's” board approach to team problem-solving, and highlights the necessity of emotional maturity in leadership roles. They explore practical steps for growing managerial skills with limited resources and the strategic shift from technical to leadership roles. This interview is loaded with actionable advice to enhance leadership at every level of your organization.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Bandon Denmon Resources:
LinkedIn: https://www.linkedin.com/in/brandon-denmon-b496bb6a/
YouTube: https://www.youtube.com/@BrandonDenmon
Website: https://40839484.hs-sites.com/s2-roadmap-a-killer-strategic-plan-0?hs_preview=XAXAgJxj-172212226830&

#leadershipqualities #ManagementTraining #SuccessionPlanning #BusinessSuccess #HowLeadersThink

• (00:00) - Leadership and systems influence business success significantly.
• (05:15) - Merged company sold; founded people-focused business.
• (09:50) - Most frontline workers receive training; senior leaders too.
• (13:34) - Focus on middle management training, problem-solving skills.
• (16:25) - Rank, train, promote people; develop middle management.
• (17:54) - Leadership training differs for senior vs. middle management.
• (22:40) - Design curriculum for senior leadership development program.
• (25:44) - Strategic and tactical skills in team management.
• (27:56) - Develop middle management skills without spending money.
• (31:21) - Rate, review, and subscribe to support feedback.

On today's episode of "How Leaders Think," Kenny Lange sits down with Alexander Fruth, Director of Development for the East Texas Food Bank, for an in-depth conversation on the art and science of nonprofit fundraising. In this episode, they delve into the significance of embedding an organization's mission into every action, drawing inspiration from Simon Sinek's concept of the "why." Alex shares innovative strategies for donor engagement, especially when direct interaction with the mission is challenging, and offers valuable advice for those beginning their journey in relationship-based fundraising. They also discuss balancing leadership roles, cultivating a philanthropic culture, and leveraging the collective power of staff and volunteers.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Alex Fruth Resources:
LinkedIn: https://www.linkedin.com/in/alexander-fruth-cfre-msw-aba0a189/
Website: https://www.easttexasfoodbank.org/

Books Mentioned:
Start with Why: https://amzn.to/4eCaIae

#LeadershipJourney #NonprofitStrategy #DonorEngagement #MissionDriven #RelationshipFundraising

• (00:00) - Prioritizing sleep and work-life balance focus.
• (05:28) - East Texas nonprofits meeting goals had plans.
• (07:37) - Fundraising requires clear targets and strategic planning.
• (10:40) - Nonprofit boards require strategic compliance for progress.
• (15:30) - Individual impact is crucial for organizational success.
• (19:16) - Maximize impact by prioritizing tasks and relationships.
• (22:13) - Strategize priorities and streamline for maximum impact.
• (25:38) - Connect donors to work; increase engagement and contributions.
• (27:37) - Fundraising is about connection, not just money.
• (30:40) - Event hosted at food bank for mission integration.
• (35:43) - Podcasts and meetings for fundraising advice.
• (37:06) - People connect over shared passions and ideas.

On today's episode of "How Leaders Think," Kenny Lange sits down with Josh Elledge, CEO of Up My Influence, for an inspiring conversation about leading with generosity and authenticity. They speak about the power of serving others with no ulterior motives, leveraging platforms to elevate others, and the importance of genuine relationship-building in achieving success. Josh shares his approach to providing free, valuable content, cultivating relationships with select individuals, and the pitfalls of traditional marketing tactics.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Josh Elledge Resources:
LinkedIn: https://www.linkedin.com/in/joshelledge/
Instagram: https://www.instagram.com/josh.elledge/
Twitter: https://twitter.com/joshelledge
YouTube: https://www.youtube.com/channel/UC1DrPd_EkMk9dhDfbT6uIuA
Podcast: https://upmyinfluence.com/podcast/
Website: https://upmyinfluence.com
Facebook: https://www.facebook.com/upmyinfluence

Books Mentioned:
The Go-Giver: https://amzn.to/3zHzQgq
The Go-Giver Leader: https://amzn.to/3zFZ3ry
Go-Givers Sell More: https://amzn.to/4gLySAf

#Generosity #BusinessSuccess #ServantLeadership

• (00:00) - Leadership requires generosity and integrity at all times.
• (03:33) - Full disclosure is best, people are skeptical.
• (09:05) - Generosity fosters genuine, fruitful business relationships organically.
• (12:13) - Cold outreach ineffective, negatively impacts company perception.
• (17:14) - Invest wisely to attract higher quality connections.
• (20:55) - Reach out personally to quality audience members.
• (24:08) - Went live to interview her about event.
• (26:07) - Trust the process, give, plant seeds, harvest.
• (30:16) - Embrace serendipity: Business builds people, not vice-versa.
• (33:44) - Small business owners' top stressor: financial challenges.
• (36:54) - Focus on generosity, customer persona, building trust.
• (40:15) - Various platforms for business advice or music content.
• (41:03) - Read, share content, change thinking, lead better.

On today's episode of "How Leaders Think," Kenny Lange talks with Danielle Gines, a seasoned nonprofit consultant, to debunk common myths and discuss the realities of nonprofit work. In this powerful conversation, Danielle breaks down the necessity of robust internal systems, effective programming, and sustainable practices for nonprofit success. They explore strategies for combating burnout, the importance of professional development tailored to staff needs, and the value of strategic partnerships. Danielle emphasizes data-driven impact measurement, holistic health of programs, and the need to avoid measurement overkill.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Danielle Gines Resources:
Website: www.dgconsultancy.us
LinkedIn Profile: https://www.linkedin.com/in/danielle-gines1/

#LeadershipPodcast #NonprofitSuccess #OrganizationalHealth #ExpertInterviews #LearningAndGrowth

• (00:00) - Nonprofits struggle despite available funding and grants.
• (03:06) - Building holistically healthy organizations amidst funding challenges.
• (07:03) - Encourage nonprofit collaboration, learning, and efficient partnerships.
• (09:11) - Advocate for expertise and sustainable internal systems.
• (14:11) - Consolidating efforts amplifies societal problem-solving effectiveness.
• (15:55) - Nonprofit sustainability requires impactful, scalable, systematic solutions.
• (20:18) - Ensure timely volunteer hours completion amidst logistical challenges.
• (25:34) - Familiarity allows easier transition; practice cements skills.
• (28:49) - Measure impact accurately with objective, specific criteria.
• (29:45) - Use actionable metrics to demonstrate behavioral change.
• (33:38) - Solving it requires a new conversation around KPIs.
• (36:15) - Evaluate program effectiveness after 30 days' reflection.

On today's episode of "How Leaders Think," Kenny Lange sits down with Kilton O. McCracken Sr., founding pastor of One Nation Church and real estate professional, for an in-depth conversation on balancing faith, work, and family. In this compelling episode, they discuss the importance of setting boundaries to maintain a healthy work-life balance, trusting in God's plan for success, and the role of family support in leadership. Kilton shares his philosophy on allowing divine guidance to sustain missions and how to stay faithful to God's vision amidst challenges. With insights on balancing multiple demanding roles and the significance of being an active parent, Kilton offers practical advice for high-drive leaders striving for a balanced and fulfilling life. Tune in to discover how faith and leadership go hand-in-hand in transforming one's personal and professional journey.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Kilton O. McCracken Sr. Resources:
Facebook: https://www.facebook.com/OneNationChurchTyler

Books Mentioned:
The Accidental Creative by Todd Henry: https://amzn.to/3XnK4KB
It Is Not Your Business to Succeed by Brandon West: https://amzn.to/3z8167H

#Leadership #WorkLifeBalance #FaithInAction #Productivity #Parenting

• (00:00) - People-focused professions demand founders' constant attention.
• (05:32) - Sought advice from pastors, avoided common pitfalls.
• (07:29) - Inviting people into the unknown, exercising faith.
• (10:01) - Faith, obedience, humility; build with committed crew.
• (14:06) - Leaving Kilgore: Belief in God’s directive.
• (19:22) - How do your actions influence your children?
• (23:14) - Unique roles at home and work are irreplaceable.
• (27:09) - Healthy boundaries enable productivity in work-life balance.
• (28:20) - One Nation Churches’ rise showcased online. Leaders driven.
• (31:34) - Success isn't just numerical growth; it's multifaceted.
• (36:18) - Share if valuable; improve leadership. Thank you.

On today's episode of "How Leaders Think" Kenny Lange welcomes Trish Lessard and Dylan Wickliffe from Media Junction for a dynamic conversation about the transformative impact of AI in business. In this insightful episode, they delve into the use of AI tools like Jasper, Grammarly, and fathom for enhancing content creation, task management, and efficiency. Trish and Dylan share their experiences with AI integration, from maintaining human touch in sales to the importance of responsible AI adoption and education. They discuss the need for curiosity, experimentation, and guidance to navigate the world of AI effectively. Whether you're new to AI or looking to optimize its use in your organization, this interview is filled with practical advice and forward-thinking insights.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Dylan Wickliffe Resources:
LinkedIn: https://www.linkedin.com/in/dylanwickliffe/
Website: https://www.mediajunction.com/

Trish Lessard Resources:
Instagram: https://www.instagram.com/trishlessard
LinkedIn: https://www.linkedin.com/in/dylanwickliffe/
Website: https://www.mediajunction.com/

#AIInnovation #LeadershipInsights #MarketingTech #FutureOfAI #BusinessStrategy

• (00:00) - Leadership podcast with host, Kenny, and guests.
• (03:32) - AI gets you 80%, separate good marketers.
• (09:08) - Use responsible approach to leverage technology wisely.
• (10:57) - AI tools for agencies and freelancers confusion.
• (14:49) - Self-improvement through brand and marketing reflection.
• (20:06) - Developing marketing strategy, sales plan, leadership landscape.
• (20:54) - Using AI for conversation starters and planning.
• (25:48) - AI helps me refine and improve content.
• (30:24) - AI criticism stems from poor questioning techniques.
• (34:07) - Show notes link for more information. Thank you.
• (34:55) - We will see each other soon.