On today's episode of "How Leaders Think" Kenny Lange sits down with Preston Wetherington, founder of Nifty 50 Solutions, for an insightful discussion on evolving marketing strategies. Dive into their conversation as they explore the shift from traditional ads to focused, deep marketing approaches that build meaningful client relationships. Preston shares his agency's innovative "fractional marketing department" model, highlighting a case study of a pool builder client that uncovered new revenue streams and enhanced customer engagement. Preston and Preston also discuss the importance of personality assessments like DISC, the impact of economic fluctuations on marketing, and best practices for business owners transitioning to working with agencies. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on creating successful marketing partnerships and adapting to changing markets.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Preston Wetherington Resources:
LinkedIn: https://www.linkedin.com/in/preston-wetherington-55517385/
Website: https://niftyfiftysolutions.com
Instagram: https://www.instagram.com/niftyfiftysolutions
Facebook company page: https://www.facebook.com/niftyfiftysolutions

#MarketingStrategies #BusinessGrowth #ClientEngagement #LeadershipInsights #MarketingTips

• (00:00) - Invest in marketing despite economic turmoil.
• (04:45) - Organizations recognize ongoing marketing need despite challenges.
• (06:47) - Hesitant spending above $10,000 affects lead generation.
• (10:15) - Changed model: Agencies handle marketing strategy now.
• (15:42) - Prioritizing personal relationships in client services.
• (19:31) - Establish rapport and evaluate marketing agency capabilities.
• (20:51) - Two camps: experienced decision-makers and strategy beginners.
• (25:45) - Cleaning up previous agency's FCO mistakes, slowly.
• (27:37) - Data can't capture everything; align marketing partnership.
• (33:21) - Understanding different personalities has been my growth.
• (35:16) - Understanding personalities aids connection; enneagram helps.
• (40:04) - Please support, engage, and share for leadership growth.
• (40:52) - Improve your leadership; we'll guide you.

On today's episode of "How Leaders Think," Kenny Lange sits down with Coby Dillard, Director of Military and Veteran Affairs at the University of Texas at Tyler, for an insightful conversation on dynamic and empathetic leadership. In this engaging episode, they delve into the crossover between soccer passion and leadership styles, the impact of non-traditional experiences on leadership, and the importance of acknowledging both successes and mistakes. Coby shares his views on hiring practices that foster diversity and community fit, and the significance of developing talent within teams. They also discuss the parallels between sports coaching and organizational management, emphasizing the need for adaptability and merit-based team selections.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Coby Dillard Resources:
LinkedIn: https://www.linkedin.com/in/cwdillard/
Website: https://www.uttyler.edu/academics/success-services/military-veterans-success-center/

#Leadership #VeteransAffairs #EmpathyInLeadership #SoccerAndLeadership #TalentDevelopment

• (00:00) - Director supports student veterans; pursuing a PhD.
• (05:46) - US Soccer re-hired Berhalter, sparking investigation debate.
• (06:41) - Familiarity with Greg outweighs unknown leadership risks.
• (10:58) - Serve diverse needs across multiple family members.
• (15:19) - Boundaries limit roster, adapting tactics, leadership insights.
• (17:31) - Embrace change for growth and development opportunities.
• (19:43) - Spain needs balance between talent and experience.
• (22:49) - Best fit for job over biggest profile.
• (27:44) - Leaders often forget their own starting journeys.
• (31:56) - Leaders' authenticity trumps authority; mistakes are growth.
• (33:33) - First step for leaders: Lead like a coach.
• (36:13) - Unconventional experiences enhance communication and leadership skills.
• (39:26) - Thank you for listening, please review and share.

On today's episode of "How Leaders Think" Kenny Lange sits down with Brandon Denmon, CEO of Peak Executive Solutions, for a deep dive into the critical training gaps within corporate hierarchies. In this insightful episode, they investigate the lack of formal training for middle management, the importance of tailored leadership development programs, and the need for effective succession planning. Brandon shares his innovative “three C's” board approach to team problem-solving, and highlights the necessity of emotional maturity in leadership roles. They explore practical steps for growing managerial skills with limited resources and the strategic shift from technical to leadership roles. This interview is loaded with actionable advice to enhance leadership at every level of your organization.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Bandon Denmon Resources:
LinkedIn: https://www.linkedin.com/in/brandon-denmon-b496bb6a/
YouTube: https://www.youtube.com/@BrandonDenmon
Website: https://40839484.hs-sites.com/s2-roadmap-a-killer-strategic-plan-0?hs_preview=XAXAgJxj-172212226830&

#leadershipqualities #ManagementTraining #SuccessionPlanning #BusinessSuccess #HowLeadersThink

• (00:00) - Leadership and systems influence business success significantly.
• (05:15) - Merged company sold; founded people-focused business.
• (09:50) - Most frontline workers receive training; senior leaders too.
• (13:34) - Focus on middle management training, problem-solving skills.
• (16:25) - Rank, train, promote people; develop middle management.
• (17:54) - Leadership training differs for senior vs. middle management.
• (22:40) - Design curriculum for senior leadership development program.
• (25:44) - Strategic and tactical skills in team management.
• (27:56) - Develop middle management skills without spending money.
• (31:21) - Rate, review, and subscribe to support feedback.