• How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)

  • Oct 23 2024
  • Length: 35 mins
  • Podcast

How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)

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  • Summary

  • LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:

    00:00 LinkedIn Marketing Challenges for 2025
    00:48 LinkedIn Insider: Robin O Connell
    02:08 The Growing LinkedIn Demographic
    07:13 Breaking Free from Boring: Creative Strategies for B2B Brands
    13:35 Balancing Brand Consistency and Creativity
    20:06 The Power of Branding and Creativity
    20:57 Sales and Marketing on LinkedIn
    21:51 The Risks of Focusing Solely on Lead Generation
    22:37 Balancing Short-Term and Long-Term Marketing Strategies
    26:51 Practical Tips for Differentiating Your Brand
    29:38 Injecting Creativity and Emotion into B2B Content
    33:28 Final Thoughts and Actionable Tips

    Connect with Robin O Connell LinkedIn - https://www.linkedin.com/in/robinoconnellin/

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #ContentMarketing #LinkedInForBusiness
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