Social Media for B2B Growth: LinkedIn Strategies and Tips

By: LinkedIn Expert & Trainer - Michelle J Raymond
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  • Summary

  • Are you ready to unlock the full potential of LinkedIn for your B2B growth? Welcome to the Social Media for B2B Growth Podcast, where Michelle J Raymond brings you the latest strategies and insights to elevate your LinkedIn game. Join Michelle and industry experts each week as they delve into: - Effective LinkedIn Social Selling Techniques: Learn proven methods to boost your sales and expand your network. - Building Engaging LinkedIn Communities: Discover how to create and sustain a vibrant community around your brand. - Enhancing Personal and Business Brands: Get expert advice on establishing and growing your presence on LinkedIn. - Crafting Impactful LinkedIn Content: Uncover tips and tricks for producing content that resonates with your audience. - Activating Employee Advocacy: Find out how to empower your team to become LinkedIn ambassadors for your business. Whether you're a LinkedIn novice or a seasoned professional, the Social Media for B2B Growth Podcast provides actionable tips and real-world examples to help you achieve your B2B goals. For daily updates, reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
    Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
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Episodes
  • The Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But Should

    The Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But Should
    Sep 25 2024

    Is not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode we share three great lessons you can learn from social selling to improve your marketing results.

    Key moments in this episode:

    00:00 Embrace the Salesy Approach 00:52 The Sales vs. Marketing Debate 04:42 Social Selling on LinkedIn 06:49 Lesson 1: Know Thy Customer 10:30 Lesson 2: Reframe Your LinkedIn Strategy 14:15 Lesson 3: Humanise Your Brand 18:18 Bridging Sales and Marketing for Better Results

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #SocialSelling #B2BMarketing
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    20 mins
  • LinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your Business

    LinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your Business
    Sep 18 2024

    Start planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:

    00:00 The LinkedIn Content Surge 00:18 LinkedIn B2B Strategy Planning for 2025 02:05 Building a Community on LinkedIn 07:03 LinkedIn Content Trends for 2025 12:49 Boosting Engagement and Thought Leadership 18:40 Preparing for LinkedIn Success in 2025

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #MarketingStrategy #B2BMarketing
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    20 mins
  • 10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them)

    10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them)
    Sep 10 2024

    These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Check out the Metricool blog

    Key moments in this episode:

    00:00 Introduction: Why Your LinkedIn Leads Are Drying Up 03:25 Branding on LinkedIn for leads 08:50 Optimising Your LinkedIn Presence 12:27 Effective Activities to Generate LinkedIn Leads 18:59 Final Thoughts

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond     is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

    B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

    Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #LinkedInMarketing #LeadGeneration
    Show More Show Less
    20 mins

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