• How to Build a Thriving Business Team and Manage Economic Uncertainty With Clay Vaughan and Zach Potts
    Jan 21 2025

    In this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes the importance of honing essential skills early in your career, surrounding yourself with like-minded individuals, and taking calculated risks to achieve sustainable growth. Whether you're a seasoned investor or just starting your entrepreneurial path, Zach's insights are sure to resonate.

    Zach delves into the current state of the Texas real estate market, offering his perspective on how interest rates, inventory, and migration trends are shaping opportunities for business owners and investors. He highlights the value of diversification and adaptability in navigating economic shifts, drawing from his experience during the 2008 financial crisis and the COVID-19 downturn. With a focus on maintaining financial prudence, Zach discusses strategies for leveraging risk without overextending, including his approach to developing rural land with high demand and minimal restrictions.

    From this episode, you’ll learn how to recognize market signals and adapt your strategies accordingly, how to build and lead a team using systems like the Entrepreneurial Operating System (EOS), and why maintaining a long-term vision is crucial for success. Zach also shares practical tips on managing capital, mitigating risk, and identifying growth opportunities in uncertain times. Packed with actionable insights and valuable lessons, this episode is a must-listen for anyone looking to thrive in today’s dynamic business landscape.

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

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    42 mins
  • AI: The Future of Marketing and Growth With Clay Vaughan, Luke Frazier and James Hall
    Dec 11 2024

    Discover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies.

    Clay, Luke, and James discuss the practical implications of AI in everyday business operations, offering a fresh perspective on leveraging these technologies for substantial growth and efficiency. Learn about the benefits and challenges of integrating AI into your marketing efforts and how to navigate the evolving market with these innovative tools.

    💡 Topics Covered:

    -Understanding the AI revolution in marketing.
    -Practical applications of AI tools like ChatGPT and Content Sprout in business.
    -Strategies for integrating AI to enhance marketing and growth.
    -Navigating the challenges and ethical considerations of AI in business.

    🎙️ Join us for this transformative conversation that not only demystifies AI but also provides actionable insights on harnessing its potential for your business's success.

    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/


    Visit us online:
    https://www.goodagency.com/

    Contact Us:
    Phone: (832)-559-2129
    Email: hello@goodagency.com
    San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
    Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
    The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts


    #AIRevolution #MarketingInnovation #DigitalTransformation #AIinBusiness #TechInMarketing #GoodBusinessPodcast #FutureofMarketing #AIforGrowth #BusinessStrategy #AIIntegration #LeadershipInAI #exponentialgrowth

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

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    47 mins
  • Leadership Identity Growth and Balancing Life with Clay Vaughan, James Hall, and Cassie Shea
    Dec 4 2024

    Discover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 10x revenue growth, all while embracing personal transformation.


    Clay, James, and Cassie dive into the challenges of balancing professional ambitions with personal well-being, redefining success, and discovering opportunities in adversity. Cassie reveals her unique coaching approach, focused on aligning with your future self and implementing systems that amplify impact. This episode is packed with inspiring stories, practical insights, and a fresh take on leadership and resilience.


    💡 Topics Covered:

    • Redefining success and failure for business leaders
    • Leveraging identity transformation for exponential growth
    • Balancing personal challenges with professional responsibilities
    • Creating systems and processes that amplify success
    • Multiplying leadership within organizations


    🎙️ Don’t miss this inspiring conversation that redefines leadership norms and provides actionable strategies to thrive in both life and business!

    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/


    Visit us online:
    https://www.goodagency.com/

    Contact Us:
    Phone: (832)-559-2129
    Email: hello@goodagency.com
    San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
    Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
    The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts

    #LeadershipGrowth #BusinessTransformation #IdentityLeadership #BurnoutRecovery #SuccessMindset #Entrepreneurship #LeadershipCoaching #GoodBusinessPodcast #StoryBrand #ExponentialGrowth #WorkLifeBalance #ResilientLeadership

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

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    1 hr and 10 mins
  • Aligning Sales and Marketing for Business Growth with Clay Vaughan, Johnny Holsten, and Luke Frazier
    Nov 20 2024

    Welcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience.


    Johnny shares his journey from being a sports agent to becoming an entrepreneur affected by the shifts caused by COVID-19. The trio discusses the importance of cohesive messaging and the impact of effective communication within teams. They also touch upon the StoryBrand framework, explaining how it can be a powerful tool for clarifying marketing messages and enhancing sales strategies.


    Don't miss out on this episode packed with insights on improving your business's internal dynamics and driving successful outcomes through unified sales and marketing efforts. Whether you're a business owner, marketer, or sales professional, there's valuable knowledge here for you!


    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/


    Visit us online:
    https://www.goodagency.com/

    Contact Us:
    Phone: (832)-559-2129
    Email: hello@goodagency.com
    San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
    Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
    The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts


    #GoodBusiness #StoryBrand #MarketingStrategy #SalesAndMarketingAlignment #BusinessGrowth #Entrepreneurship #LeadershipDiscussion

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

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    39 mins
  • Combating Child Trafficking at Safe House Project with Clay Vaughan and Brittany Dunn
    Nov 20 2024

    In this compelling episode of the "Good Business" podcast, host Clay Vaughan is joined by Brittany Dunn from Safe House Project, an organization dedicated to combating child trafficking. Recorded in Austin, Texas, Brittany shares powerful insights into the challenges, strategies, and successes of their mission to provide safe environments and rehabilitative services to trafficking survivors.

    Brittany discusses the groundbreaking methods Safe House Project employs, including their holistic approach to recovery and support for victims. She highlights the importance of community awareness and the organization's efforts in education and training to prevent child exploitation.

    This episode is a must-listen for anyone interested in social justice, non-profit innovation, and making a tangible difference in the lives of vulnerable populations. Tune in for an in-depth look at how Safe House Project is breaking through growth ceilings and forging paths to freedom for countless children.

    🌐 For more about Safe House Project and to support their cause: https://www.safehouseproject.org/

    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/

    Visit us online:
    https://www.goodagency.com/

    Contact Us:
    Phone: (832)-559-2129
    Email: hello@goodagency.com
    San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
    Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
    The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts

    #EndChildTrafficking
    #SafeHouseProject
    #GoodBusinessPodcast
    #SocialJustice
    #NonprofitImpact
    #ChildProtection
    #StopHumanTrafficking
    #CommunityAwareness
    #philanthropy

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    Show More Show Less
    45 mins
  • Mastering Unreasonable Hospitality with Clay Vaughan, Luke Frazier, and James Hall
    Nov 5 2024

    In this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction across various industries. Whether you're an entrepreneur, a leader, or someone passionate about incorporating genuine care into your professional interactions, this discussion offers valuable insights into making every business interaction meaningful. Tune in to learn why adopting an ethos of exceeding expectations isn't just beneficial—it's essential in today's competitive landscape.

    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/

    Visit us online:
    https://www.goodagency.com/

    Contact Us:
    Phone: (832)-559-2129
    Email: hello@goodagency.com
    San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
    Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
    The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts


    #BusinessInnovation
    #LeadershipDevelopment
    #CustomerSatisfaction
    #Entrepreneurship
    #BusinessCulture
    #StakeholderValue
    #TeamDynamics
    #HospitalityInBusiness
    #GoodBusinessPodcast
    #ExceedingExpectations

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    Show More Show Less
    33 mins
  • Economic Survival Strategies with Clay Vaughan and Seasoned Entrepreneurs
    Oct 29 2024

    Join us for another compelling episode of Good Business, where host Clay Vaughan dives deep into discussions with four distinguished entrepreneurs—Jay Owen, Tyler Pigget, Kurt Stockwell, and Wes Gay. These industry leaders share their invaluable perspectives on enduring and thriving amid economic uncertainty and political cycles. This episode not only explores the constant challenges businesses face but also provides actionable strategies for navigating these turbulent times. Our guests discuss everything from adapting business models and decision-making processes to leveraging personal networks and embracing effective marketing strategies. Whether you're a seasoned business owner or just starting out, this episode is packed with insights that will help you build resilience and position your business for success in any economic climate.


    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/

    Visit our website for more resources: www.goodagency.com

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    Show More Show Less
    42 mins
  • Scaling Start-Ups to Global Influence with Tom Cox, Ellen Lewis, and Clay Vaughan
    Oct 28 2024

    In this episode of the "Good Business" podcast, host Clay Vaughan is joined by Tom Cox and Ellen Lewis from Environmental Design Inc. (EDI), pioneers in the landscape construction industry. Together, they explore the transformative journey of EDI, from its humble beginnings to becoming a leader in moving large trees and creating stunning landscapes.

    Tom shares his entrepreneurial journey, reflecting on the challenges he faced and the innovative solutions that propelled EDI to success. He discusses their groundbreaking techniques, including the patented Arbor Lift method, which revolutionizes tree transplanting by combining horticulture and engineering.

    Ellen, who oversees social media and marketing, highlights the importance of storytelling in their business and how effective marketing has played a crucial role in their growth. They delve into the viral success of their projects, including the iconic 9/11 Memorial and luxury landscapes across the globe, emphasizing their commitment to quality and customer satisfaction.

    This episode is a treasure trove of insights for anyone interested in entrepreneurship, innovation, and the intersection of nature and business. Tune in for valuable lessons on resilience, creativity, and the power of relationships in the business world.

    For more about Environmental Design and their incredible work, visit treemover.com.

    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/episodes/

    Contact Us:
    Phone: (832)-559-2129
    Email: hello@goodagency.com
    San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
    Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
    The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

    Visit our website for more resources: www.goodagency.com

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    Show More Show Less
    47 mins