Good Business with Clay Vaughan

By: Clay Vaughan
  • Summary

  • We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.

    © 2025 Good Business with Clay Vaughan
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Episodes
  • How to Build a Thriving Business Team and Manage Economic Uncertainty With Clay Vaughan and Zach Potts
    Jan 21 2025

    In this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes the importance of honing essential skills early in your career, surrounding yourself with like-minded individuals, and taking calculated risks to achieve sustainable growth. Whether you're a seasoned investor or just starting your entrepreneurial path, Zach's insights are sure to resonate.

    Zach delves into the current state of the Texas real estate market, offering his perspective on how interest rates, inventory, and migration trends are shaping opportunities for business owners and investors. He highlights the value of diversification and adaptability in navigating economic shifts, drawing from his experience during the 2008 financial crisis and the COVID-19 downturn. With a focus on maintaining financial prudence, Zach discusses strategies for leveraging risk without overextending, including his approach to developing rural land with high demand and minimal restrictions.

    From this episode, you’ll learn how to recognize market signals and adapt your strategies accordingly, how to build and lead a team using systems like the Entrepreneurial Operating System (EOS), and why maintaining a long-term vision is crucial for success. Zach also shares practical tips on managing capital, mitigating risk, and identifying growth opportunities in uncertain times. Packed with actionable insights and valuable lessons, this episode is a must-listen for anyone looking to thrive in today’s dynamic business landscape.

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

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    42 mins
  • AI: The Future of Marketing and Growth With Clay Vaughan, Luke Frazier and James Hall
    Dec 11 2024

    Discover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies.

    Clay, Luke, and James discuss the practical implications of AI in everyday business operations, offering a fresh perspective on leveraging these technologies for substantial growth and efficiency. Learn about the benefits and challenges of integrating AI into your marketing efforts and how to navigate the evolving market with these innovative tools.

    💡 Topics Covered:

    -Understanding the AI revolution in marketing.
    -Practical applications of AI tools like ChatGPT and Content Sprout in business.
    -Strategies for integrating AI to enhance marketing and growth.
    -Navigating the challenges and ethical considerations of AI in business.

    🎙️ Join us for this transformative conversation that not only demystifies AI but also provides actionable insights on harnessing its potential for your business's success.

    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/


    Visit us online:
    https://www.goodagency.com/

    Contact Us:
    Phone: (832)-559-2129
    Email: hello@goodagency.com
    San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
    Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
    The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts


    #AIRevolution #MarketingInnovation #DigitalTransformation #AIinBusiness #TechInMarketing #GoodBusinessPodcast #FutureofMarketing #AIforGrowth #BusinessStrategy #AIIntegration #LeadershipInAI #exponentialgrowth

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    Show More Show Less
    47 mins
  • Leadership Identity Growth and Balancing Life with Clay Vaughan, James Hall, and Cassie Shea
    Dec 4 2024

    Discover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 10x revenue growth, all while embracing personal transformation.


    Clay, James, and Cassie dive into the challenges of balancing professional ambitions with personal well-being, redefining success, and discovering opportunities in adversity. Cassie reveals her unique coaching approach, focused on aligning with your future self and implementing systems that amplify impact. This episode is packed with inspiring stories, practical insights, and a fresh take on leadership and resilience.


    💡 Topics Covered:

    • Redefining success and failure for business leaders
    • Leveraging identity transformation for exponential growth
    • Balancing personal challenges with professional responsibilities
    • Creating systems and processes that amplify success
    • Multiplying leadership within organizations


    🎙️ Don’t miss this inspiring conversation that redefines leadership norms and provides actionable strategies to thrive in both life and business!

    For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/


    Visit us online:
    https://www.goodagency.com/

    Contact Us:
    Phone: (832)-559-2129
    Email: hello@goodagency.com
    San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
    Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
    The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

    Connect with us:

    Facebook: https://www.facebook.com/goodagencyco
    Instagram: https://www.instagram.com/goodagencyco/
    LinkedIn: https://www.linkedin.com/company/goodagencyco/
    YouTube: http://www.youtube.com/@good_agency
    Read our Blogs: https://www.goodagency.com/blog/
    Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts

    #LeadershipGrowth #BusinessTransformation #IdentityLeadership #BurnoutRecovery #SuccessMindset #Entrepreneurship #LeadershipCoaching #GoodBusinessPodcast #StoryBrand #ExponentialGrowth #WorkLifeBalance #ResilientLeadership

    Support the show

    This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

    Show More Show Less
    1 hr and 10 mins

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