Gloves Off

By: Fight or Flight
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  • Summary

  • Want to know how the best campaigns get made? Gloves Off reveals the good, bad and the ugly of creative B2B. How do B2B brands attract blockbuster audiences? How do marketers get the bravest ideas past the board? Gloves Off lifts the lid on creative campaigning at a time when B2B is on the rise. Ready for the fight? Gloves Off is produced by Fight or Flight, the fastest growing B2B PR Agency of the decade. Learn more at fightorflight.com.
    Copyright 2023 All rights reserved.
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Marketing Economics
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Episodes
  • 50 Shades of Ginger

    50 Shades of Ginger
    Nov 9 2023

    “Ginger” is a one-size-fits-all term to describe a vast array of different shades of hair. But it's a term that half of redheads wouldn't use to describe their hair; 1 in 3 wouldn't even know how to describe their hair shade. How do you turn those stats in to a creative idea for a printing company?

    Learn how Fight or Flight and Roland DG tied the ginger revolution in to 50 shades of red and orange ink, taking the journey across broadcast, influencers and a festival.

    Stephen Davis and Lauren Swinnerton join the FoF team to discuss more on this first episode of Gloves Off, a new podcast by Fight or Flight.
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    25 mins

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