• 50 Shades of Ginger

  • Nov 9 2023
  • Length: 25 mins
  • Podcast

50 Shades of Ginger

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  • Summary

  • “Ginger” is a one-size-fits-all term to describe a vast array of different shades of hair. But it's a term that half of redheads wouldn't use to describe their hair; 1 in 3 wouldn't even know how to describe their hair shade. How do you turn those stats in to a creative idea for a printing company?

    Learn how Fight or Flight and Roland DG tied the ginger revolution in to 50 shades of red and orange ink, taking the journey across broadcast, influencers and a festival.

    Stephen Davis and Lauren Swinnerton join the FoF team to discuss more on this first episode of Gloves Off, a new podcast by Fight or Flight.
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