Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period.

I’m going to share some of the data that’s been released already from major Australian retailers as well as key eCommerce platforms.

As well as the inside scoop on the marketing performance across our businesses and clients’ businesses.

Plus the trends around new vs. returning customer revenue and what all this means for eCommerce brands as we head into 2025.

So, grab yourself a pen and paper and a cup of tea, and let’s dive into what’s just happened!

Episode’s Show Notes: https://www.catherinelangman.com/episode-253/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore