I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.

We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount…

Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they’ve bought.

Here’s what we all need to know about business - there are really only 3 ways to grow:
1. Increase the number of customers who buy from you
2. Increase the amount of money customers spend per transaction
3. Increase the frequency of times each customer buys from you

With the right bundle strategy, you can actually improve all 3 of those methods of growth, and during today’s podcast episode I’ll walk you through how and why this works.

Episode’s Show Notes: https://www.catherinelangman.com/episode-251/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2

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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season?

I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads to get each purchase conversion, based on their average order value and cost of goods.

All those numbers will mean diddly squat, though, without nailing the creative strategy and the offer. Because these are the two elements that actually stop the scroll and help get the click in the first place!

So, if you’re not already running paid social ads right now, OR you are but you’re spending too much and not making a profit, then this episode is for you.

Episode’s Show Notes: https://www.catherinelangman.com/episode-250/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Replay: www.catherinelangman.com/workshop

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2

Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion.

As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season.

Because demand increases so much at this time of year, it can almost be like fishing in a barrel – it really is the time of year that you, as the business owner, get to generate the bulk of your revenue and profits.

In this episode, I share some insights about online shopping behaviour that are relevant right now. And then we're going to dive into some tips for your marketing to make sure that you have a super successful Christmas and holiday sales season and have a fabulous final quarter of the year.

Episode’s Show Notes: https://www.catherinelangman.com/episode-249/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk

Christmas Campaign Planning workshop - www.catherinelangman.com/workshop

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore