• From Ground Up: The backstory of Bill Power’s Career from Aviation to Uniting the Channel for the Common Good

  • Sep 26 2024
  • Length: 48 mins
  • Podcast

From Ground Up: The backstory of Bill Power’s Career from Aviation to Uniting the Channel for the Common Good

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    After spending 15 years as a lobbyist on Capitol Hill, Bill Power joined forces with Greg Praske in 1991 to co-found Association Resource Group, or ARG. Initially focused on selling affinity programs to national trade associations in Washington D.C., ARG expanded into telecommunications, where Bill learned the ropes the hard way, paving the way for the creation of the Agent Alliance. What began as a casual 'caring and sharing' group quickly evolved into The Alliance Partners, a powerful collective-buying consortium. Since 2007, Bill has served as the full-time CEO of The Alliance, guiding its growth and influence. In addition, he is a facilitator of several industry peer groups and involved in the formation of TCSP Technology Channel Sales Professionals, a nonprofit trade association for selling agents. .When he's not leading the charge in the telecom industry, Bill enjoys the simple life, tending to his 'gentleman's farm' in South Carolina.

    The Wireless Way Ep. with Bill Power: A Career of Uniting and Innovating in Telecom

    In this episode of 'The Wireless Way,' host Chris Whitaker welcomes industry veteran Bill Power. Bill shares his journey from Capitol Hill lobbyist to co-founding the Association Resource Group and becoming a pivotal figure in the telecom industry. Known for his hard-learned wisdom and passion for fostering community and cooperation, Bill discusses the formation of the agent alliance and his role as CEO since 2007. He delves into the complexities of the evolving channel landscape, the impact of mergers and acquisitions, and the importance of being adaptable. Bill also introduces the Technology Channel Sales Professionals (TCSP), a watchdog organization he helped establish to protect agents' interests. With down-to-earth charm, Bill emphasizes the value of relationships, customer focus, and maintaining a strong ethical foundation. This episode is a treasure trove of insights for anyone in the telecom or technology sectors looking to understand the industry's past, present, and future.

    00:00 Introduction and Guest Introduction
    00:18 Bill Power's Early Career and Transition to Telecom
    00:59 Formation and Evolution of the Alliance Partners
    01:27 Bill's Personal Life and Farm
    02:43 Bill's Background and Career Journey
    05:06 Challenges and Successes in the Telecom Industry
    07:15 The Role and Impact of the Alliance Partners
    08:57 Changes in the Telecom Channel and Future Predictions
    14:19 Advice for Suppliers in the Channel
    19:17 Formation of TCSP and Advocacy Efforts
    23:55 The Battle with the FCC
    25:26 TCSP: A Watchdog for Agents
    25:57 Member Benefit Programs
    26:09 Health Insurance and HR Compliance
    28:13 Hiring and Training Salespeople
    30:05 Peer Groups and Summary
    31:30 Affordable Membership Dues
    32:54 Emerging Technologies in the Channel
    37:41 The Importance of Connectivity
    44:19 Final Thoughts and Advice

    Learn More about Bill:
    https://www.linkedin.com/in/bill-power-a1177410/

    Learn more about The Partner Alliance:
    http://thealliancepartners.com/

    Learn about TCSP
    https://www.tcsp.org/

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