🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.

• (00:00) -
• (00:34) - Introducing the 2X eCommerce Podcast
• (03:56) - How Slate Electric Flosser Works
• (06:15) - Challenges and Successes in Product Development
• (20:18) - Funding and Launching Slate
• (22:39) - Navigating Manufacturing and Iterations
• (24:58) - Growth and Future Plans for Slate
• (27:35) - Scaling from Kickstarter to $1M
• (27:55) - Building Trust with Dental Professionals
• (29:31) - Expanding Sales Channels: Amazon and Beyond
• (30:18) - Protecting Intellectual Property
• (33:16) - Team Growth and Strategic Hiring
• (35:13) - Defining the Slate Brand
• (38:30) - Marketplace Strategy and Education
• (43:54) - Influencer Collaborations and Performance
• (49:04) - Reflections and Advice for Entrepreneurs
• (53:00) - Conclusion and Final Thoughts

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