2X eCommerce Podcast

By: Kunle Campbell
  • Summary

  • Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
    © 2023 Commerce Accel Limited
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Episodes
  • From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder
    Jan 28 2025

    🦷 ABOUT BRYNN SNYDER:
    Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.


    • (00:00) -
    • (00:34) - Introducing the 2X eCommerce Podcast
    • (03:56) - How Slate Electric Flosser Works
    • (06:15) - Challenges and Successes in Product Development
    • (20:18) - Funding and Launching Slate
    • (22:39) - Navigating Manufacturing and Iterations
    • (24:58) - Growth and Future Plans for Slate
    • (27:35) - Scaling from Kickstarter to $1M
    • (27:55) - Building Trust with Dental Professionals
    • (29:31) - Expanding Sales Channels: Amazon and Beyond
    • (30:18) - Protecting Intellectual Property
    • (33:16) - Team Growth and Strategic Hiring
    • (35:13) - Defining the Slate Brand
    • (38:30) - Marketplace Strategy and Education
    • (43:54) - Influencer Collaborations and Performance
    • (49:04) - Reflections and Advice for Entrepreneurs
    • (53:00) - Conclusion and Final Thoughts

    Connect with 2X eCommerce:

    • Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
    • Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
    • Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
    • YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/



    Get a Copy of Kunle’s Book
    Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

    • Buy on Amazon → https://amzn.to/3ybY6WS
    • Buy on Walmart → https://bit.ly/3swOuDe
    • Buy on Kogan Page → https://bit.ly/44DylLn
    • Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
    • Buy on WHSmith → https://bit.ly/4bfr9r3

    Sponsors:
    This episode is proudly brought to you by:

    1️⃣ REVIEWS.io
    Drive Sales & Reduce Marketing Spending with REVIEWS.io

    REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

    With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

    To find out more, head over to Reviews.io
    Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
    New customers only. Terms and conditions apply.


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    54 mins
  • Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra
    Jan 21 2025

    Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.

    • (00:00) - Introduction to Fulfillment Center Issues
    • (00:22) - The Importance of Scorecards
    • (00:34) - 2025 Business Strategies
    • (00:55) - Podcast Introduction and Guest Welcome
    • (01:18) - Meet Matt, the Fractional CFO
    • (03:39) - Matt's Journey to Fractional CFO
    • (05:33) - Global Business Insights
    • (06:36) - Team Growth and Hiring Strategies
    • (07:41) - Client Objectives and Business Types
    • (10:03) - The Power of Delegation
    • (15:08) - Scorecards vs. Dashboards
    • (22:53) - The Role of CFOs and COOs in Business Management
    • (23:30) - Importance of Accurate Data and Simple Systems
    • (24:48) - Case Study: Implementing Scorecards in Large Companies
    • (26:37) - Live Demonstration: How to Use Scorecards
    • (29:00) - The Power of Weekly Accountability Cycles
    • (32:56) - Preparing for 2025: Maximizing ROI and Efficiency
    • (34:27) - Leveraging AI for Business Growth
    • (36:21) - Practical AI Use Cases for E-commerce
    • (40:54) - Conclusion and Final Thoughts

    Connect with 2X eCommerce:

    • Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
    • Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
    • Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
    • YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/



    Get a Copy of Kunle’s Book
    Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

    • Buy on Amazon → https://amzn.to/3ybY6WS
    • Buy on Walmart → https://bit.ly/3swOuDe
    • Buy on Kogan Page → https://bit.ly/44DylLn
    • Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
    • Buy on WHSmith → https://bit.ly/4bfr9r3

    Sponsors:
    This episode is proudly brought to you by:

    1️⃣ REVIEWS.io
    Drive Sales & Reduce Marketing Spending with REVIEWS.io

    REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

    With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

    To find out more, head over to Reviews.io
    Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
    New customers only. Terms and conditions apply.

    Show More Show Less
    42 mins
  • The Playbook for Breakthrough Growth in 2025 → Dr. Rebecca Homkes
    Jan 13 2025

    Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.

    • (00:00) - Dr. Rebecca Homkes
    • (01:51) - Meet Rebecca Homkes: High Growth Strategy Expert
    • (04:52) - Understanding Breakthrough Growth
    • (06:08) - Embracing Uncertainty as a Growth Opportunity
    • (11:58) - Learning Velocity: The Key to Thriving
    • (19:02) - AI and Value Creation in 2025
    • (23:08) - Proactive Survival Strategies
    • (25:15) - Building a Strong Foundation for Growth
    • (25:56) - Tracking Progress with Data Systems
    • (26:58) - Survive Layer: Beyond the Basics
    • (27:42) - Understanding the Reset Phase
    • (28:22) - Reset Questions and Frameworks
    • (31:30) -
    • (33:19) - Setting Goals and Priorities
    • (39:19) - Thrive: The Fun Part of Growth
    • (43:53) - Conclusion and Farewell

    Connect with 2X eCommerce:

    • Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
    • Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
    • Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
    • YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/



    Get a Copy of Kunle’s Book
    Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

    • Buy on Amazon → https://amzn.to/3ybY6WS
    • Buy on Walmart → https://bit.ly/3swOuDe
    • Buy on Kogan Page → https://bit.ly/44DylLn
    • Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
    • Buy on WHSmith → https://bit.ly/4bfr9r3

    Sponsors:
    This episode is proudly brought to you by:

    1️⃣ REVIEWS.io
    Drive Sales & Reduce Marketing Spending with REVIEWS.io

    REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

    With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

    To find out more, head over to Reviews.io
    Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
    New customers only. Terms and conditions apply.

    Show More Show Less
    46 mins

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