Follow the Rabbit

By: Igor Schwarzmann Johannes Kleske
  • Summary

  • Uncertainty is not a bug; it's an invitation! Welcome to Follow the Rabbit, a (video) podcast where we pull back the curtain on our cultural research process. We're Igor and Johannes, two endlessly curious minds who've built our careers on exploring the ever-shifting landscape of culture. Join us as we work with the garage door up, sharing not just our findings, but our entire journey of discovery. Whether you're a curious mind, a fellow researcher, or a potential client, Follow the Rabbit offers a unique glimpse into how we map, frame, and engage with culture.
    Igor Schwarzmann, Johannes Kleske
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Episodes
  • Bleisure
    Sep 17 2024

    In this episode, Johannes and Igor explore the concept of third places and their significance in travel. They discuss the emerging trend of pleasure in travel, the implications of revenge travel post-pandemic, and the rise of holistic tourism. The conversation delves into the importance of authenticity, community, and connection in travel experiences, as well as the impact of COVID-19 on travel trends. They also touch on the future of travel, emphasizing wellness and personalized experiences. 00:00 Introduction and Research Process 02:08 The Rise of Pleasure as a Driving Force in Travel 07:15 The Challenges of Business and Pleasure 12:28 The Connection Between Third Places and Holistic Experiences 14:13 The Importance of Authenticity and Wellness in Holistic Tourism 17:32 Investments and Changes in the Hospitality and Gym Industries 20:42 The Search for Meaning and Multiverses of Identity 25:44 The Role of Third Places in Building Community and Meaning 29:19 The Aesthetics of Third Places and Personalized Culture Scapes 36:43 Reflections on Third Places and the Future of Travel


    You can also watch this episode on YouTube at https://youtu.be/en59twofoso

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    37 mins
  • Real-World Third Place Examples
    Sep 12 2024

    Igor and Johannes discuss the concept of holistic approaches and the difference between positive and negative futures. They explore the example of a car-free city as a negative future and the importance of framing it in a positive way. They then shift their focus to the city of Karlsruhe in Germany, which has embraced holistic approaches and created third places that dissolve borders and provide opportunities for community engagement. They discuss the Triangle Open Space in Karlsruhe, which combines a vegan cafe, a lab for scientists, an event space, and a place for public presentations and discussions. They highlight the trend of experimentation and pop-up spaces in cities, as well as the challenges of balancing short-term agility with long-term commitments in real estate. Chapters 00:00 Introduction and Interdisciplinary Strength 01:52 Holistic Approaches: Practical Perspective 03:18 Framing Futures: Positive vs Negative 05:39 Karlsruhe: A City Embracing Holistic Approaches 10:18 Third Places and Community Engagement 13:34 Triangle Open Space: Combining Ideas and Spaces 22:15 Changing Cities and the Role of Private Clubs and Gyms


    You can also watch this episode on YouTube at https://youtu.be/u7wUdqXndKo

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    28 mins
  • From Work-Life Balance to Fluid Integration
    Sep 1 2024

    Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. In Season 1 we used Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. In Season 2 we go even deeper into the current re-emergence of the third-place concept. In this conversation, Johannes and Igor explore the intersection of places, spaces, and holistic well-being. They discuss the depiction of health and wellness in popular culture, such as TV shows like 'Nine Perfect Strangers' and 'Goop Lab.' They also examine the emergence of spaces that offer a holistic approach to work and life, such as Slowness and 180 House. They highlight the shift from work-life balance to a more fluid integration of work and personal life, as well as the importance of social connections for overall health and longevity. Chapters 00:00 Exploring the Intersection of Spaces, Sports and Spirituality 04:29 Depictions of Self-Care in Popular Culture 08:42 The Rise of Holistic Health Destinations: Slowness and 180 House 12:55 Moving Beyond Work-Life Balance: A Fluid and Integrated Approach to Life You can also watch this episode on YouTube at https://youtu.be/v-hrh1xezUw

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    23 mins

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