Layne Norton, a successful powerlifter, coach, nutritionist, and respected performance expert, joins Brad and Clay to talk about his evidenced-based approach to health and fitness. He talks about what he's learned about motivation, resilience, spotting misinformation, mental toughness, pain science, and managing discomfort as an athlete, coach, and student, with five national powerlifting titles and degrees in biochemistry and nutritional science. It'll change the way you think about pain, and help you maintain disciple in pursuit of your long-term goals.

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Getting the most out of yourself isn't about simply going all out. Performing your best requires an ability to give maximum effort while still staying relaxed and not tensing up. This is where the "85% Rule" can come in handy. Use it the next time you need to give it your all.

Steve's original thread on the 85% rule:

https://x.com/stevemagness/status/1813955100676915235

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Not that long ago, it was considered a badge of honor to "hustle" or "grind" off of only four or five hours of sleep a night. Thankfully, we've come to a better understanding of the importance and value of a good night's sleep—maybe too much so, however. Sleep has become the latest obsession among the optimization set, with an entire cottage industry of supplements, gadgets, and trackers meant to help us get some high-quality shuteye. But this fixation is providing as much anxiety as rest. Today, Steve and Clay break down the myths, realities, and science of good sleep. Plus: they react to a clip from an upcoming Netflix documentary about New York Jets' quarterback Aaron Rodgers.

Aaron Rodgers clip: https://x.com/netflix/status/1833188677767286939

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On today's episode of The Coach Up, Clay revisits a conversation he had with the award-winning author George Saunders, about navigating the different parts and versions of our identities that show up at various moments in our days and lives—and how we can create the conditions that allow our best selves to be most reliably present.

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In recent years, the idea of masculinity has undergone a cultural and societal shift. Though the evolution was much needed and long overdue, it has left many men uncertain of where to turn for positive models and definitions of masculinity. Some have turned to fitness and performance personalities or gym bros who celebrate physical suffering, bio-hacking, and even a return to more primitive or primal ways of living—approaches that don't seem to allow for a more evolved, nuanced understanding of what it means to be a man. On today's episode, Brad, Steve, and Clay discuss how we got here and where they think we should go. They discuss the psychological factors that have left men feeling emasculated, why the conventional alpha male paradigm is wrong, the difference in physical performance and physical suffering, and how fitness culture—and particularly lifting weights—plays into ideas about masculinity.

For previous discussions on masculinity, check out these two previous episodes in which Brad and Steve talk to Richard Reeves, author of the book "Of Boys and Men."

https://podcasts.apple.com/us/podcast/167-men-and-masculinity-part-1/id1505257676?i=1000609957049

https://podcasts.apple.com/us/podcast/168-men-and-masculinity-part-2/id1505257676?i=1000610671022

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"Pain is inevitable; suffering is optional." You've probably heard that one. It's not the most useful phrase. There are a lot of really difficult or tragic situations where your pain is going to be accompanied by some suffering. However, the intellectual idea behind that phrase is sound: we can, in moments of more lower-case p pain, pile on all sorts of mental anguish and worry to an already painful situation. Where possible, you want to try to avoid compounding that necessary pain with unnecessary suffering. Today, we've got a tool—"The Second Arrow of Suffering"—that will help you do that, and explain how to use it in a way that's a bit more nuanced than simply saying, "Don't suffer."

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We're all going to die. (Gulp.) We know this—and we all share it—but death remains taboo, as do so many of its accompanying experiences: grief, suffering, vulnerability, and loss of mental and physical faculty. But by ignoring death, we not only deny ourselves the opportunity to have a good death; we also deny ourselves the chance at a better life! Because, as you’ll hear from today's guest, a palliative care doctor named BJ Miller, those who are close to death have a lot to teach us about what matters in life.

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The psychologist and philosopher Erich Fromm argued that there are two fundamental orientations we can bring to the world: a having orientation and a being orientation. The difference between the two—which Brad lays out today, and in his most recent book, Master of Change—is the difference between getting stuck in your identity, and being durable, flexible, and versatile over the course of one's life. Plus, Brad gives a quick primer on how to define your core values.

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