• Expert vs. Generalist... What makes for a better sales career?

  • Sep 6 2023
  • Length: 31 mins
  • Podcast

Expert vs. Generalist... What makes for a better sales career?

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  • Summary

  • We're back for season 2 of Sales Therapy! Hosts Jonathon Post and Lanier Ward continue their discussions about the intersection of faith, family, and finding success in sales careers. In this week's episode we talk about one of the fundamental debates of the sales industry... should I become an expert in a narrow field or be competent across a lot of different areas?

    We start by defining and giving examples of what it means to be an expert vs. a generalist then move in to discussing the pros and cons of each. Jonathon and Lanier share stories from their careers and from people they know in sales and give an overview of what it might look like to build your career down each path.

    Thanks to Pat Sullivan (@itspatsoul) for episode music and Katie Moody (@katiemoodyphoto) for episode art. Please follow our pages on social media (@salestherapypod) and share this episode with other people trying to balance their sales career with their faith and family!
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