Welcome to eCommerce Fastlane. Today, our guest is Georgiy Slobodenyuk, the Director of Technology of AbsoluteWeb.

In this episode, we chat about the world of Shopify customization and platform migrations. Georgiy, with over a decade of experience in ecommerce development and design, shares his expertise on how AbsoluteWeb helps mid-market and enterprise-level brands thrive in today’s competitive landscape.

We explore a range of topics, including:

• Shopify’s evolving capabilities and why it has become the preferred choice for 90% of AbsoluteWeb’s clients
• Real-world case studies of successful migrations and optimizations for brands like OpenFarms, Lashify, and Nation Ltd
• Leveraging Shopify’s latest features, such as Utopia, flex blocks, and improved native search tools
• Georgiy debunks common misconceptions about Shopify’s capabilities and shares strategies for overcoming them.
• He also introduces us to the power of Shopify Flow and other automation tools for creating sophisticated custom workflows.

As we approach the busy holiday season, Georgiy provides invaluable advice on preparing for Black Friday Cyber Monday (BFCM) and maintaining momentum throughout the holiday period. We also discuss the impact of AI and emerging technologies on ecommerce, and how businesses can prepare for these changes.

Throughout our conversation, we examine Georgiy’s unique perspective on the challenges brands face when scaling their ecommerce operations and his practical approach to solving complex technical problems. You’ll leave this episode armed with actionable advice that you can implement immediately to elevate your Shopify store.

This is your opportunity to learn how to create unique, high-performing storefronts, streamline your operations, and stay ahead of the curve in the ever-evolving world of ecommerce. Don’t miss out on this chance to gain insights from one of the industry’s leading technology experts!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.