eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

By: Steve Hutt | Shopify Expert | eCommerce Expert
  • Summary

  • I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 350+ episodes, the podcast covers a wide range of topics, including: - Shopify & Ecommerce Platforms - Shopify apps, themes, partners & best practices - Shopify experts, Shopify Plus & Shopify POS - BigCommerce, WooCommerce, WordPress & other commerce tools - Digital Marketing Strategies - Email marketing, SMS marketing & push notifications - Conversion rate optimization (CRO) & customer retention - Paid advertising (Facebook, Google, Instagram, TikTok, YouTube) - Influencer marketing, content marketing & Shopify SEO - Social media marketing, branding & public relations - Shopify Dropshipping & Other Business Models - Print on Demand & online store setup - B2B ecommerce, wholesale & Shopify online shopping - Shopify collabs & partnerships - Emerging Ecommerce Trends - AI, AR/VR & chatbots in ecommerce - Sustainability, social impact & headless commerce - Omnichannel strategies & cross-border ecommerce - Web3, crypto & NFTs in ecommerce - Entrepreneurship & Startup Growth - Founder stories, lessons learned & work-life balance - Startup funding, team building & growth strategies - Business Operations & Logistics - Inventory management, supply chain & fulfillment - Payment processing, fraud prevention & customer support - Data analytics, business intelligence & cash flow management - MarTech & Ecommerce Tech Stack - Marketing automation, analytics & personalization - Headless CMS, CDPs & data management - ERP, PIM, OMS, WMS & 3PL integrations - Finance, Economics & Investing - Ecommerce business models & unit economics - Financial planning, budgeting & forecasting - Fundraising, M&A, exit strategies & tax planning Steve meets with Shopify partners, marketing experts, and industry leaders weekly to discuss the latest tools, trends, and marketing tactics. From app developers and agency owners to successful brand founders, our guests bring a wealth of knowledge and experience to every episode. Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store. Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today! Together, let's navigate the fast-paced world of online retail and unlock your store's true potential. Website: https://ecommercefastlane.com LinkedIn: https://www.linkedin.com/in/shutt X: https://x.com/stevenhutt Email: steve@ecommercefastlane.com
    Steve Hutt
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Episodes
  • From Concept To Customer: Printful's Blueprint For POD Excellence
    Oct 31 2024

    Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful.

    In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products monthly.

    Key Discussion Points:

    • The evolution of Printful from Startup Vitamins to a global print-on-demand leader
    • Strategies for launching and scaling a print-on-demand business
    • Integration capabilities with Shopify and 20+ other platforms
    • Sustainability initiatives and eco-friendly product options
    • Post-purchase experience and customer support solutions

    Whether you're a creator looking to launch a merch store or an established brand wanting to expand your product catalog, this episode offers valuable insights for leveraging print-on-demand to grow your Shopify-powered business.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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    52 mins
  • Mastering Global Address Verification: Loqate's AI Technology Is Transforming eCommerce Delivery
    Oct 29 2024

    Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate.

    In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce:

    • Accurate Address Verification
    • International Market Expansion
    • Customer Experience Enhancement

    Alex reveals strategies for improving delivery accuracy, reducing fraud, and enhancing the customer checkout experience. He introduces Loqate's advanced address verification technology, which goes beyond standard Google autocomplete functionality to provide more accurate and comprehensive address data.

    Throughout our conversation, we explore:

    • Evolution of address verification technology in ecommerce
    • Challenges of international address formats and delivery
    • Integration with Shopify's checkout process
    • GDPR and CCPA compliance strategies
    • AI implementation in address parsing and verification

    Whether you're a Shopify merchant looking to expand internationally or improve your domestic operations, this episode offers valuable insights to enhance your customer experience and delivery accuracy.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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    43 mins
  • Shopify Finance Unveiled: Transforming Money Management For Online Merchants
    Oct 29 2024

    Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify.

    In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay, and Shopify Tax. He reveals strategies for extending cash flow, simplifying financial operations, and accelerating business growth.

    Throughout our conversation, we explore:

    • Accessing faster payouts and high-yield business accounts
    • Leveraging data-driven funding solutions
    • Streamlining financial management in one central hub
    • Simplifying tax compliance and reporting
    • Optimizing cash flow with flexible payment options

    Whether you're a founder, entrepreneur, or marketing expert, this episode offers valuable insights into improving your financial operations and driving growth for your Shopify-powered brand.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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    39 mins

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