In this episode of Etsy Seller Success, I sit down with HR expert Kira La Forgia to discuss key topics like hiring, firing, and the differences between employee and 1099 statuses. We dive into Kira's background, her approach to transparent and clear work environments, and her insights into creating a mutually beneficial workplace.

We also explore common fears and mistakes small business owners make when hiring and firing, the importance of employee classification, and the legal implications of employment status. Kira shares actionable advice for managing employees, documenting performance issues, and conducting effective interviews. This episode is packed with valuable information for Etsy sellers looking to expand their teams in a compliant and effective way.

In this episode, we discuss:

[01:42] Kira's Journey: From Corporate Trauma to HR Passion

[03:06] The Importance of Clear and Transparent Work Environments

[04:20] Starting and Growing Your Business Team

[07:45] Hiring Part-Time Employees: Legal and Practical Tips

[17:11] Employee Classification: 1099 vs. W2

[20:38] Handling Employee Termination and Layoffs

[28:50] Honesty and Accountability in Business Decisions

[29:58] Understanding Unemployment for Small Business Owners

[33:19] Navigating Employee vs. Contractor Costs

[35:38] The Mindset of Employees vs. Contractors

[38:27] Creating Effective Job Descriptions

[41:38] Interviewing for Cultural Fit

[44:17] Authenticity in Leadership and Hiring

Connect with Kira:

Website: https://www.the-paradigm.com

Instagram: https://www.instagram.com/theparadigmm/

About Kira La Forgia:

With over a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.

Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

This is the BIGGEST Listing Hack for More Etsy Sales...

In this episode, I break down the exact strategy for making Etsy listings that get more sales than the competition! Be sure to stay until the end to learn my personalized approach to taking your Etsy shop to the next level.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, I chat with Amy Eaton, a specialist in product photography and content marketing. We discuss essential strategies for enhancing product photos to increase click-through and conversion rates on Etsy.

Amy shares her background in brand photography and her shift to teaching product photography and content marketing to makers. She provides valuable tips on using smartphones for product photos, avoiding light boxes, and the importance of lifestyle photos for wearable items. Amy also covers prop usage, angles, and the importance of detail shots to showcase products effectively. The episode wraps up with insights on the significance of email marketing, social media, and digital products in scaling an Etsy business.

In this episode, we discuss:

[01:40] Amy's Journey: From Photographer to Educator

[04:28] The Importance of Product Photography

[07:43] Getting Started with Product Photography

[13:09] Using Props Effectively in Your Photos

[17:19] Essential Shots for Product Listings

[19:18] Modeling and Lifestyle Photography Tips

[22:55] Expanding Beyond Photography: Marketing and Digital Products

Connect with Amy:

Website: https://www.amytakespictures.com

Instagram: https://www.instagram.com/amy.takes.pictures/

About Amy Eaton:

Amy Eaton is a professional photographer turned creative business coach and go-to instructor for photography, video, and content marketing for over 5500 students who LOVE her signature, no-muss no-fuss teaching style.

Amy is all about simple, effective strategies for creating GREAT content that will help you stand out, grow, and sell more with ease – so you can free up time to do more of what you love.

She has helped creative business owners see INCREDIBLE things happen in their businesses – including increasing their revenue by nearly six-figures, retiring their spouses, going viral, leaving their day jobs, and building the businesses of their wildest dreams.

In addition to her courses, membership, and coaching, you can learn from her on her YouTube channel, podcast, blog, and Instagram.

It is Amy’s absolute pleasure in life to help so many grow their businesses into thriving, fulfilling ventures that allow them to live a life they truly love – with less stress and more joy.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

Laser Engravers are the MOST PROFITABLE tool for Etsy Sellers...

In this video, Roni breaks down her experience with her new xTool F1 Laser Engraver! Thanks to xTool for sponsoring this video!

Roni's F1 Laser (Most Compact & Versatile Option): https://www.xtool.com/products/xtool-f1?ref=yilpjavu&utm_medium=5306&utm_source=influencer

D1 Pro 10W (Our Recommended Most Entry Level Affordable Option): https://www.xtool.com/products/portable-diode-laserbox-d1-for-laser-engraving-laser-cutting-10w?ref=yilpjavu&utm_medium=5306&utm_source=influencer

P2 55W (Best Laser for ROI and Long Term Growth Of Business): https://www.xtool.com/products/xtool-p2-55w-co2-laser-cutter?ref=yilpjavu&utm_medium=5306&utm_source=influencer

Discover xTool here: https://www.xtool.com/?ref=yilpjavu&utm_medium=5306&utm_source=influencer

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, I interview Annie Hu, founder and CEO of Bazar. We discuss the intersection of fast fashion, sustainability, and e-commerce returns. Annie shares insights on current e-commerce trends, particularly the influence of younger generations and social media.

She explains how Bazar helps reduce environmental waste by reselling perfectly good returned or overstocked products. The episode provides valuable advice for Etsy sellers and resellers looking to source discounted products and emphasizes the importance of balancing accessibility and sustainability in fashion.

In this episode, we discuss:

[01:10] Meet Annie Hu: Entrepreneur and E-commerce Expert

[01:31] The Problem with E-commerce Returns

[03:15] Current Trends in E-commerce

[06:49] Balancing Fast Fashion and Sustainability

[09:13] Bazar's Business Model and Opportunities for Sellers

[16:23] Challenges and Solutions for Brands

Connect with Annie:

Website: https://shopbazar.com/

Instagram: https://www.instagram.com/shopbazar_wholesale

About Bazar:

In 2022 alone, more than 3.5 billion units of overstock from the U.S. were destined to become landfill. It's one thing to see this as a number, and another to see what just a fraction of this waste looks like in person.

Last year, our founder visited a fast fashion brand’s warehouse in Southern California. This company had amassed over 1 million units of overstock, and all were headed to be discarded, despite the vast majority of the items being new. As these items fell out of season/trends, they became unsellable on the brand's primary website. This scenario is far from unique - it is unfortunately the standard in fashion today.

Lacking effective redistribution channels, fashion brands had no choice but to hoard these items in their warehouses, incurring steep storage costs, until they were forced to liquidate them at substantial losses or, worse, send them to landfills.

Many of our team members come from e-comm and fashion backgrounds and had also encountered similar struggles with overstock. This shared challenge inspired us to establish Bazar – a marketplace tailored for modern brands to sell customer returns and overstock, breathing new life into high-quality products.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

BLOW UP Your Etsy Shop With Instagram REELS (100 Sales Per Day)

In this episode, I break down the exact strategy for driving organic traffic to your Etsy shop by making Instagram Reels and Stories that engage with potential buyers and yield viral potential.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode of the Etsy Seller Success, Dylan is joined by marketing strategist Jacinta Gandy to dive into the essentials of marketing for product-based businesses on Etsy.

Jacinta draws from her extensive experience in digital marketing to share insights on leveraging social media, crafting effective advertising strategies, and understanding the importance of storytelling in brand building. Jacinta also discusses the importance of engagement on social media, balancing sales tactics, and the advantages of having a well-thought-out marketing budget. Tune in for actionable advice on scaling your Etsy shop and tips for reaching your target audience.

In this episode, we discuss:

[01:22] Jacinta's Journey in Digital Marketing

[02:20] Challenges and Rewards of Starting a Business

[05:06] Marketing Strategies for Etsy Sellers

[06:59] Essentials for Product-Based Businesses

[09:26] Leveraging Social Media for Marketing

[11:25] Effective Advertising Tactics

[17:35] TikTok vs. Instagram: Where to Focus

[19:49] Balancing Sales and Subtlety in Marketing

Connect with Jacinta:

Website: https://socialcircleinc.com

Instagram: https://www.instagram.com/jacinta_gandy/

About Jacinta Gandy:

Jacinta Gandy is the owner and founder of Social Circle. She started her business with a clear vision: to empower small business owners, drawing from over 13 years of experience in design, digital marketing, and technology for iconic brands like Disney and Nike. In the last 4.5 years, she has worked with over 150 entrepreneurs, fueling their growth and contributing to their success. This journey has been deeply fulfilling for Jacinta, knowing that her work supports other individuals in building their businesses, supporting their families, and achieving their dreams.

Jacinta's unique background allows her to wear a variety of hats for the entrepreneurs she works with, whether it’s in branding, design, websites, SEO, social media, sales funnels, product refinement, service offerings, pricing strategies, or developing pitch decks. Having managed all these aspects throughout her career, she offers the necessary guidance, resources, and direction.

In a world where too many are caught up in quick fixes and flashy marketing, she has stayed true to what she believes in: real, honest support that helps other entrep

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

This is How To Sell Handmade Products on Etsy in 2024!

In this episode, I break down everything you need to know about the best Etsy product category to sell in 2024! From sourcing materials to buying your first laser engraver, we cover it all!

Laser Engravers I recommend for Etsy Sellers...

Roni's F1 laser (Most Compact & Versatile Option): https://www.xtool.com/products/xtool-f1?ref=yilpjavu&utm_medium=5306&utm_source=influencer

D1 Pro 10W (Our Recommended Most Entry Level Affordable Option): https://www.xtool.com/products/portable-diode-laserbox-d1-for-laser-engraving-laser-cutting-10w?ref=yilpjavu&utm_medium=5306&utm_source=influencer

P2 55W (Best Laser for ROI and Long Term Growth Of Business): https://www.xtool.com/products/xtool-p2-55w-co2-laser-cutter?ref=yilpjavu&utm_medium=5306&utm_source=influencer

Discover xTool here: https://www.xtool.com/?ref=yilpjavu&utm_medium=5306&utm_source=influencer

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!