• Episode #8: [Tim Hanni MW] "You need to disrupt the thinking of the collective"

  • Sep 24 2024
  • Length: 1 hr and 19 mins
  • Podcast

Episode #8: [Tim Hanni MW] "You need to disrupt the thinking of the collective"

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  • Summary

  • This week, we're excited to share our conversation with Master of Wine Tim Hanni. He challenges the traditional notion of "perfect" wine and food pairings, asking us to consider their origins. Is this concept truly rooted in history, or is it a modern invention? According to Tim, many ideas around food and wine pairing are based on misconceptions and metaphors, calling "bullsh*t" and detrimental to businesses. What if a customer wants to enjoy Malbec with sushi or Sauvignon Blanc with steak? Are they wrong, or is it the wine professionals who need to rethink their stance? It's time to question these "long-held" beliefs. Let's unlearn outdated concepts and embrace a fresh perspective. If we want to encourage more customers to enjoy wine, we need to stop telling them they're wrong. What do you think? (PS – Don’t forget to subscribe) — 📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast ▶️ Explore more episodes on our YouTube channel: @vino_visionaries 🌐 Visit our website: www.hennekamwines.com 👥 Connect with Tim: https://www.linkedin.com/in/timhannimw
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