• Ep.69- Mastering Content Strategy: Storytelling, Trust, and AI with Melanie Deziel

  • Jan 22 2025
  • Length: 46 mins
  • Podcast

Ep.69- Mastering Content Strategy: Storytelling, Trust, and AI with Melanie Deziel

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  • Mastering Content Strategy: Storytelling, Trust, and AI with Melanie Deziel In this episode, I had the pleasure of chatting with Melanie Deziel, a content creation expert and storytelling trailblazer, about how to create content that truly connects. We kicked off with a fun discussion about tech troubles, but quickly got into the good stuff—Melanie’s journey from journalism to marketing and how her unique perspective, shaped by her late autism diagnosis, helps her approach content in a fresh, thoughtful way. We explored: The importance of putting your audience first and creating with their needs in mind. How to generate endless content ideas with her book, "Content Fuel Framework." Building trust through storytelling, as explained in her book, "Prove It." Why quality matters more than quantity in content creation. How to avoid spreading yourself too thin by focusing on fewer platforms where you can shine. The role of AI as a creative tool to enhance—not replace—your unique voice. Tips to balance long-form and short-form content while keeping your audience engaged. Takeaways: Focus on quality over quantity to create impactful content. Use storytelling to build trust and connect with your audience on a deeper level. Find your "why" to stay motivated and passionate about your work. Let AI support your creativity, but don’t let it take over your authentic voice. If you're feeling stuck or overwhelmed by content creation, this episode is full of practical advice and fresh insights to help you refocus and reignite your strategy. Tune in to learn how to simplify the process and create content that truly resonates! Listen to the full conversation here. Don't forget to check out our blog, beyond the podcast, by clicking here.
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