Quick Description: In this episode, host Robert Kennedy III chats with real estate expert Marki Lemons-Rhyal about leveraging artificial intelligence to enhance sales and customer relationships in real estate. They delve into innovative tools like Humantic.ai for understanding client personalities and discuss the power of storytelling in sales. Introduction: Join Robert Kennedy III as he hosts a compelling conversation with Marki Lemons-Rhyal, an entrepreneur and expert in real estate. Marki shares actionable insights on using AI to elevate customer relations and sales strategies, along with personal experiences that demonstrate the impact of storytelling and technology. Relevant Revelations: U.S. home sales increased by 1.3% in July 2024, reversing previous declines, but still down 2.5% year-over-year. SOURCE TikTok expands its subscription feature, enhancing community engagement. SOURCE Meta launches "Moviegen," an AI tool for automatic video editing and AI-generated sound. SOURCE AI is being utilized to craft emotionally engaging narratives by analyzing human emotions. SOURCE Key Ideas: Using AI in Real Estate: Marki Lemons-Rhyal explains how Humantic.ai deciphers client DISC personalities from communication methods. This allows for tailored communication and customized customer relationship management. Personality Understanding: Marki highlights the importance of understanding different communication preferences (direct vs. 'buttered up'). Tailoring interactions can lead to better sales and customer satisfaction. Storytelling in Sales: Personal stories, like Marki's entry into real estate to support her son, help build emotional connections. Storytelling is a powerful tool for resonating with potential clients. Targeted Email Campaigns: Marki discusses orchestrating 8-email campaigns that align with the concept of '8 touches' by 8 AM to engage clients. AI tools offer precise content output data to generate quality leads. Strategic Planning: Leveraging AI requires a strategic plan to manage tasks efficiently. Marki emphasizes the importance of a business plan and understanding the target audience. Daily Routine and Content Creation: Marki dedicates a "power hour" daily to produce high-value video content, equating one minute of video to 1,800,000 words. Her initial success in real estate ($97,000 in the first year) was driven by effective lead generation practices. Modern Sales Strategy: Recognizing the importance of mobile-friendly content, Marki stresses 90% of content is consumed through handheld devices. Success on social platforms depends on knowing and targeting the right audience, as demonstrated by her son Skyler's Instagram success. Leveraging AI Tools: AI tools like ChatGPT are used by Marki to curate personalized marketing strategies, ensuring alignment with her style and audience. Resources: Restream - Restream.io Humantic.ai - Humantic.ai Contact Info: Marki Lemons-Rhyal : Find her across major platforms by searching her name, Marki Lemons. Final Thoughts: In this episode, leveraging AI and technology is highlighted as crucial for modern business growth. Avoiding these tools could result in obsolescence. Stay tuned for upcoming episodes that continue to delve into innovative storytelling and sales strategies. Stay Connected: Live Updates : Text 'podcast' to 240-557-8679
