Storytellin' and Sellin' with RK3

By: Robert Kennedy III
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  • Summary

  • Storytellin' & Sellin' is the podcast for real estate pros and small business owners who connect and convert more. We talk about the techniques and the technologies of storytelling and how you can use them to improve your influence with your prospects and grow your sales!
    Robert Kennedy III
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Economics Marketing
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Episodes
  • Ep10 - The Story of The Stream...Livestreaming That Is

    Ep10 - The Story of The Stream...Livestreaming That Is
    Nov 20 2024
    Episode Summary: Livestreaming is a powerful tool for small business owners looking to connect, engage, and grow their businesses. Ross Brand, a pioneer in live streaming and digital media, shares actionable strategies for leveraging live video to solve problems, build trust, and establish authority. Whether you're in real estate or running a small business, learn how to use livestreaming to attract clients, foster community, and turn followers into loyal customers. From practical tips on equipment to creating engaging content, this episode provides a roadmap for taking your business to the next level. [00:00:01] - Opening Story: Meet Denny, the business owner who turned a crisis into a win using livestreaming. [00:01:24] - Welcome: The power of storytelling in selling for small business and real estate professionals. [00:02:08] - Sponsor Highlight: Elevate your video presence with Ecamm, the ultimate live streaming tool for Mac users. [00:03:44] - Relevant Revelations: The rise of unique filming locations for content creators. - LINKWhy reels dominate engagement for small businesses. - LINKExploring Blue Sky, a new social platform gaining traction. - LINKPersonalizing communication to captivate your audience. - LINK [00:06:04] - Introducing Ross Brand: Ross’s journey from radio to becoming a digital media trailblazer.Key achievements, including his book 100 Predictions for Live Streaming and Digital Media. [00:07:53] - The Evolution of Livestreaming: Early platforms like Blab and Periscope.How Facebook Live transformed livestreaming for businesses.Livestreaming as a lifeline during the pandemic. [00:11:48] - Impact on Journalism and Community Building: How livestreaming enhances independent journalism.Building real-time interactions with audiences.Why livestreaming is more than just broadcasting—it’s about connection. [00:16:37] - How Small Businesses Can Benefit from Livestreaming: Measuring success through business metrics, not vanity metrics.Using calls-to-action to convert viewers into clients.Solving problems for your audience to build authority and trust. [00:22:17] - Creative Ideas for Real Estate and Local Businesses: Conducting live walkthroughs of properties.Creating hyperlocal content like city-focused podcasts.Becoming a community resource to drive referrals and brand loyalty. [00:27:22] - Overcoming Barriers to Livestreaming: Simplifying your setup with affordable equipment.Repurposing live content for maximum reach.Why you don’t need a polished production to start making an impact. [00:32:23] - Getting Started with Livestreaming: Tips for beginners: Practice, commit to consistency, and experiment.Focusing on audio quality over visual perfection.Finding the right format that works for your business and audience. [00:33:43] - Closing Thoughts: Embracing livestreaming as a storytelling tool to connect authentically and build relationships that drive sales. Ross Brand's Substack: rossbrand.substack.comRoss's Website: livestreamuniverse.comEcamm Live Streaming Software: ecamm.com/rk3 Timestamps:Resources Mentioned:
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    35 mins
  • Ep8 - The Story of The Network

    Ep8 - The Story of The Network
    Oct 30 2024
    Episode Summary:In this episode, Robert Kennedy III dives into the power of networking with guest Trevor Houston, a LinkedIn top voice known for innovative job search strategies. Together, they tackle common networking misconceptions, strategies for authentic connections, and Trevor’s game-changing “7 C’s” approach to turning content into cash flow. Perfect for real estate pros and small business owners, this episode offers practical tips on building impactful connections that can drive business success without feeling transactional. Timestamps & Segments: Intro & Storytelling Setup[00:00:02 - 00:01:28]Robert opens with a story about "Lisa," a bakery owner, illustrating the power of networking for small business growth. He introduces the episode’s theme: networking as a key to business success. Introduction to the Show & Sponsor[00:01:28 - 00:03:24]Robert introduces the podcast’s purpose—empowering real estate pros and small business owners through storytelling. Mentions Ecamm as the episode’s sponsor and how it supports quality content creation. Relevant Revelations Segment[00:03:24 - 00:06:38]Quick, informative “nuggets” covering trends impacting small businesses: Remote Work's Influence on HousingPet Influencers in MarketingEmerging “Super Apps”Storytelling & Credibility (“Bring the Receipts”) Guest Introduction: Trevor Houston[00:06:38 - 00:07:14]Trevor, known for his LinkedIn strategies and job search “Trojan horse” tactic, is introduced as a networking and career growth expert. Networking Myths & Misconceptions[00:08:40 - 00:11:22]Trevor debunks the myth that networking is transactional, emphasizing a service-oriented approach to building connections instead of making quick sales. Authentic Networking Tips for Introverts[00:11:22 - 00:14:17]Trevor shares advice for introverts on how to get comfortable by volunteering at events to build organic connections. Navigating the Wrong Types of Connections[00:14:17 - 00:19:21]Trevor discusses how to handle interactions with overly transactional networkers or mismatched contacts at events, focusing on adding value and standing out. Leveraging LinkedIn Connections[00:19:21 - 00:23:40]Trevor explains using LinkedIn for personalized, impactful follow-ups with new contacts, emphasizing video messages for a memorable connection. Converting Connections to Clients (Inbound Approach)[00:23:40 - 00:26:26]Trevor advocates for an inbound marketing approach, where content creates interest and attracts potential clients rather than chasing leads. 7 C’s of Content for Cash Flow[00:26:26 - 00:27:39]Trevor outlines his “7 C’s” framework: “Consistent content creates conversations that convert into careers and cash flow.” A method for turning content into profitable connections. Final Gold Nugget: Amplifying Your Voice[00:27:39 - 00:30:07]Trevor highlights the importance of broadcasting your message widely (stages, podcasts, content) to maximize impact and attract business. Closing Remarks & Key Takeaways[00:30:07 - 00:31:13]Robert wraps up, reinforcing that who you know is essential for business and career growth, encouraging listeners to stay connected and engaged. Resources Mentioned: Ecamm: Live streaming and video production studio for Mac (Ecamm.com)BombBomb: Video messaging tool for personalized communication (BombBomb.com)GoHighLevel: All-In-One superapp, business management platformLinkedIn: Professional networking platform7 C’s Framework: Consistent Content Creates Conversations that Convert into Careers and Cash FlowRich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter
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    32 mins
  • Ep7 - The Story of Podcasting Power

    Ep7 - The Story of Podcasting Power
    Oct 27 2024

    Description: In this episode, host Robert Kennedy III chats with seasoned realtor and media expert Kat Timpson about the power of podcasting for real estate professionals. They dive into how various platforms like Facebook, LinkedIn, and Instagram can enhance outreach, and discuss the evolution from traditional marketing to modern digital strategies. Learn about the importance of storytelling, personal branding, and the unique advantages podcasts offer for real estate agents.

    Host: Robert Kennedy III
    Guest: Kat Timpson
    Welcome to another exciting episode of the Storytellin' & Sellin' Podcast. Our guest today is Kat Timpson, a seasoned realtor who blends her background in media and public relations with her real estate career. Kat discusses her journey from a New York starter home purchase to becoming an investor and expert realtor in New Jersey. She emphasizes the evolution from traditional marketing methods to the comprehensive world of podcasting.

    • Real Estate Outreach Platforms:

      Utilization of multiple social media platforms like Facebook, LinkedIn, and Instagram can make significant impacts.

    • Modern vs Traditional Marketing:

      Transition from postcards and emails to creating engaging content through podcasts.

    • SEO Benefits of Podcasts:

      Podcasts not only spread information but also enhance SEO, benefiting both the hosts and guests.

    • Understanding Demographics:

      Different platforms serve different audiences; catering to these can guide focused marketing.

    • Curiosity & Audience Engagement:

      Engaging content arises from understanding your audience and being curious about their needs.

    • The Icon Real Estate Network:

      Find support for launching podcasts within real estate through this network.

    1. Power of Platforms:

      • Real estate professionals should utilize social networks like Facebook, LinkedIn, and Instagram for effective outreach.

      • Podcasts enhance outreach and SEO, offering a rich platform for engaging potential clients.

    2. Traditional to Digital:

      • Transitioning from traditional marketing methods like postcards to modern strategies such as digital marketing and podcasting.

      • Kat highlights how podcasting has become a valuable tool for real estate agents.

    3. Storytelling and Public Speaking:

      • Robert Kennedy III emphasizes storytelling for business growth and offers frameworks for enhancing public speaking abilities.

    4. Curiosity and Engagement:

      • Understanding the needs of your audience is crucial to engaging them.

      • Content that allows clients to know, like, and trust you is key.

    5. Consistent Branding:

      • Podcasts are not just audio; they provide varied content like video snippets and blog posts, broadening marketing opportunities.

      • Kat discusses personal branding as vital for real estate professionals to stand out.

    6. Podcasting for Real Estate Agents:

      • Real estate agents can leverage podcasting despite time and resource limitations.

      • Podcasts help in creating genuine connections and showcasing personal value.

    7. Marketing and Audience:

      • Tailor communication methods to audience preferences.

      • Using platforms to spread podcast episodes can attract the right clients.

    • Sponsor:

      Ecamm

    IntroductionRelevant RevelationsKey IdeasResources
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    32 mins

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