Description: In this episode of the Storytellin' & Sellin' Podcast, Robert Kennedy III engages with Kimberly Spencer to unravel the secrets of being a compelling podcast guest. Kimberly shares valuable insights from her upcoming book "Make Every Podcast Want You," emphasizing the power of strategic podcast guesting to elevate brand awareness and drive business growth. Join us as we explore effective pitching techniques, the benefits of guesting versus hosting, and how stories can convert listeners into loyal customers. In today's episode, we welcome Kimberly Spencer, author of the soon-to-be-released book "Make Every Podcast Want You." Releasing on International Podcast Day, this book is a goldmine for anyone looking to become an irresistible podcast guest. Kimberly shares actionable tips from her vast experience, including how she turned a single podcast interview into a $10,000 coaching contract. Real Estate Trends : 79% of homebuyers in 2024 prioritize energy efficiency. Green homes are becoming increasingly attractive. NAR Micro Businesses : 90% of small businesses in the U.S. are micro businesses. Personalization and unique customer experiences are their keys to standing out. SBA AI Utilization : 35% of small businesses are leveraging AI tools like chatbots and automated marketing to enhance customer engagement. Salesforce Storytelling vs. Stats : According to the Harvard Business Review, consumers find stories far more memorable than statistics, with 63% remembering stories compared to only 5% remembering stats. Value of Podcast Guesting: Less effort compared to launching a podcast. Access to existing, dedicated audiences. Boosts visibility and establishes authority. Effective Pitching Strategy: Avoid generic pitches; tailor them to the podcast focus. Highlight specific achievements and statistics to stand out. Train VAs or assistants to craft appropriate pitches. Leverage and Networking: Use your platforms and followers for cross-promotion. Network with strategic partners to grow visibility. Offer value through social media content to save guests' time and build relationships based on reciprocity. Monetizing Podcasts: Podcasts can be a tool for showcasing service and brand values. Engagement through podcasts can attract like-minded clients and potentially lucrative opportunities. Engagement and Relationships: Storytelling is crucial for effective engagement. Treat podcast interviews as the start of long-term relationships rather than immediate sales pitches. Attributes for Success: Mastery, vulnerability, and authenticity are key. Real estate agents and small business owners can specifically benefit by targeting adjacent industries to build relationships and establish authority. Launching vs. Guesting: Assess your business stage to decide on launching a podcast or guesting. Guesting can be highly effective with even small, passionate audiences. Kimberly Spencer's Websites: CrownYourself.com for business growth and leadership guidance. CommunicationQueens.com for booking podcast appearances to enhance brand awareness and revenue. MakeEveryPodcastWantYou.com to sign up for the book's waiting list. Podcast Replays: YouTube LinkedIn Apple Podcasts Spotify Text Updates: Text "podcast" to 240-557-8679 for updates on live shows. Sponsor: Restream : Text "Restream" to 240-557-8679 to enter to win a year-long professional plan. Public Speaking Initiative: Join the Story2Sales Mastermind group via story2salesmastermind.com to enhance your public speaking skills for business growth. Stay tuned for more insights and practical advice in the next episodes of the Storytellin' & Sellin' Podcast!
