In this episode of the Best Sellers Podcast, host Doug Dvorak speaks with Spencer Ward, the founder and president of New Clean and host of the Idaho Business Podcast. Spencer shares his journey as an entrepreneur, starting from small beginnings cleaning cabins to building a successful commercial cleaning business in Pocatello, Idaho. The discussion delves into the crucial role of sales and marketing for small to medium-sized businesses, stressing the importance of creativity, defining core values, and understanding key performance indicators (KPIs). Spencer provides practical tips on generating leads, maintaining customer relationships, and using technology to streamline operations. The episode offers valuable insights for entrepreneurs and business owners on the significance of knowing their numbers, staying true to their values, and the impact of a strong sales function on overall business success.

00:00 Introduction to Sales and Core Values
00:15 Tracking KPIs for Business Success
00:34 Maintaining Customer Relationships
01:01 Spencer Ward's Entrepreneurial Journey
01:14 Welcome to the Best Sellers Podcast
02:10 Spencer Ward's Background and Business Start
05:06 The Importance of Effective Selling
05:53 Creative Sales Strategies
08:37 Integrating Sales with Marketing and Customer Service
10:32 Knowing Your Numbers and Margins
13:09 The Role of Business Owners in Sales
13:26 Core Values and Company Culture
17:20 Tracking Sales Metrics and KPIs
18:56 Customer Retention and Unique Value Proposition
21:06 Generating Leads with Limited Resources
23:28 Embracing Technology in Sales
26:36 Advice for Entrepreneurs and Small Business Owners
27:49 Closing Thoughts and Contact Information

Links:

Connect with Doug Dvorak:
https://salescoach.us/podcast/
https://dougdvorak.com/
linkedin.com/in/doug-dvorak