• Ep. 69 - How to Build a Strong Digital Brand for Your FEC Featuring Rebecca Twomey of Party Center Software

  • Dec 10 2024
  • Length: 43 mins
  • Podcast

Ep. 69 - How to Build a Strong Digital Brand for Your FEC Featuring Rebecca Twomey of Party Center Software

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  • Summary

  • In this week's edition of the Memory Makers Podcast, Russ Van Natta sits down with Rebecca Twomey, President at Party Center Software, to discuss how to build a strong digital brand for your FEC. As part of the Amusement 360 Partnership series, Rebecca shares actionable insights on branding that go beyond just logos and websites—exploring how every touchpoint, from facility decor to social media, shapes customer perception and loyalty. They discuss the importance of listening to guests, responding to reviews (both good and bad), and turning complaints into opportunities for building loyalty. The conversation touches on managing your brand’s digital reputation across platforms like Google, Yelp, and Facebook, and understanding generational trends in social media use. They also share insights on using digital marketing strategies—such as organic content, paid ads, and geofencing—to drive foot traffic and boost revenue.
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