• Ep. 63 Bonus episode: It’s time to Rethink ABM

  • Jun 21 2024
  • Length: 35 mins
  • Podcast

Ep. 63 Bonus episode: It’s time to Rethink ABM

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  • Summary

  • In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and
    Adam Bennington as they explore recent tectonic shifts in marketing approaches and
    dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running
    study of enterprise buying behaviors.


    This episode reveals how organizations are increasingly shifting their focus from broad
    market tactics to deeply personalized, client-centric strategies. From integrating
    generative AI to enhancing customer relationships, the discussion delves into practical
    ways ABM is reshaping the business landscape. Our experts offer invaluable
    perspectives and advanced tactics to keep you ahead of the curve. Tune in to enhance
    your understanding of ABM in 2024 and discover how these insights can help you and
    your clients succeed.
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