Account-Based Marketing

By: Momentum ITSMA
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  • Summary

  • Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com
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Economics Management Marketing
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Episodes
  • Ep. 70 Bonus episode: ABM as the catalyst for client-centricity

    Ep. 70 Bonus episode: ABM as the catalyst for client-centricity
    Jan 27 2025

    In this bonus episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.
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    29 mins
  • Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year

    Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
    Jan 16 2025

    In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.

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    28 mins
  • Ep.68 Roche: Passion, personalization and the future of account-based experiences

    Ep.68 Roche: Passion, personalization and the future of account-based experiences
    Dec 19 2024

    In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
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    29 mins

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