Account-Based Marketing

By: Momentum ITSMA
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  • Summary

  • Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com
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Economics Management Marketing
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Episodes
  • Ep. 67 Riverbed: Bridging the global-regional marketing divide

    Ep. 67 Riverbed: Bridging the global-regional marketing divide
    Sep 30 2024

    In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?

    Becks Powell, Senior Marketing Manager, Riverbed
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    25 mins
  • Ep.66 Building strategic partnerships with CxOs

    Ep.66 Building strategic partnerships with CxOs
    Sep 3 2024

    In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.

    Craig Walker, former SVP, Salesforce and Global CIO, Shell
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    38 mins
  • Ep. 65 Teradata: ABM is both an art and a science

    Ep. 65 Teradata: ABM is both an art and a science
    Jul 31 2024

    In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.
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    28 mins

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