In this episode of the Best Sellers Podcast, host Doug Dvorak discusses with Jas Krdzalic, General Manager of Third Party Marketplace for Albertsons and former CEO of Bodybuilding.com, the essential elements of implementing an effective digital marketing strategy for sales organizations. The conversation covers the significance of understanding objectives and target audiences, the importance of website load times and user experience, and how to align digital marketing efforts with specific sales goals. Key themes include the value of content marketing, buyer personas, and clear calls to action, alongside practical advice on leveraging data analytics and metrics like customer acquisition cost and return on advertising spend.

00:00 Understanding Your Digital Marketing Objectives

00:22 Importance of Website Load Time

00:41 Crafting a Clear Call to Action

01:05 Leveraging Buyer Personas

01:17 Introduction to the Best Sellers Podcast

01:43 Interview with Jas Krdzalic

02:27 Evolving Technologies in Digital Marketing

03:33 Components of a Digital Marketing Strategy

04:50 First Steps for SMBs in Digital Marketing

06:41 Content Marketing Essentials

07:46 Optimizing for Mobile

09:38 SEO and Other Digital Marketing Channels

13:05 The Role of Web Analytics

16:07 Website Design and User Experience

19:52 Buy vs. Build Strategy

23:46 Effective Customization Strategies

24:50 Collaboration Between Sales and Marketing

29:17 Understanding Digital Marketing Metrics

37:19 Stages of Business and Marketing Spend

43:22 The Importance of Authenticity in Digital Marketing

Links:

Connect with Doug Dvorak:
https://salescoach.us/podcast/
https://dougdvorak.com/
linkedin.com/in/doug-dvorak