AdTechGod sits down with Laura Morrison

Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi.

Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry.

Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.

Thank you to AdLib for sponsoring this episode.

Takeaways

• Be curious and never stop learning in the ad tech industry.
• Ask questions and seek knowledge from experienced professionals.
• Consolidation in the industry can present challenges for tech providers.
• Platforms and OEMs are becoming the new publishers in the streaming and CTV space.
• Build connections and network to share knowledge and grow together.

Chapters

• 00:00 Introduction and Background
• 03:13 The Journey in Ad Tech
• 07:57 Transition from Ad Ops to Business Development
• 10:30 Challenges in Business Development and Partnerships
• 12:28 Consolidation in the Ad Tech Space
• 17:31 Platforms and OEMs as the New Publishers
• 25:14 Building Connections and Sharing Knowledge