In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools.

Jeromy shares insights on the importance of creativity in advertising, the always changing digital industry, and his personal brand loyalties, emphasizing product quality over marketing hype.

Takeaways:

Jeromy's career in ad tech was unplanned and evolved over time.

AI is expected to transform the ad tech industry significantly.

There is a gap in access to advertising tools for SMBs.

Creativity in advertising remains a human strength despite AI advancements.

The ad tech industry needs to become more equitable for all brands.

AI can help streamline campaign management and analytics.

The future of advertising may see a creative renaissance due to AI.

Jeromy emphasizes the importance of product quality in brand loyalty.

The industry is moving towards a more meritocratic marketplace.

AI could disrupt traditional ad tech business models.

Chapters

00:00 Introduction to Ad Tech and Jeromy Sonne

01:36 Jeromy's Journey into Ad Tech

07:06 The Role of AI in Ad Tech

21:14 Challenges in the Ad Tech Industry

28:27 The Future of SMBs in Ad Tech

30:04 Brand Loyalty and Personal Preferences

In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean.

What does this deal mean for advertisers, connected TV, and the fight against walled gardens?

Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don’t miss this in-depth discussion on the future of advertising!

In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.

We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk’s strategy might mean for the market.

Thats not all! There’s talk about publisher monetization struggles, discoverability issues, and how AI could step up to improve user experiences.

Thank you to my guests:

• Tony Marlow from LG Ad Solutions
• Scott Ensign from Butler/Til
• Shiv Gupta from U Of Digital.

Thank you to Azerion for Sponsoring this episode.

Takeaways

• Trade Desk's Ventura aims to disrupt the existing OS landscape.
• The success of CTV advertising relies on user experience and hardware.
• Partnerships with OEMs are crucial for Trade Desk's strategy.
• The CTV market is currently chaotic and needs order.
• Trade Desk's entry could increase competition among existing OS providers.
• The narrative of being agnostic may be challenged by Trade Desk's new role.
• Agencies see potential benefits in Trade Desk's ownership of technology.
• Distribution is key to the success of any new OS.
• The TV hardware market is highly competitive and low-margin.
• Improving user experience is essential for the growth of CTV. The consumer experience in CTV is currently commoditized.
• Publisher monetization is becoming increasingly complex.
• Trade Desk's strategy focuses on enhancing backend value.
• AI integration is key to improving content discoverability.
• The CTV market is ripe for innovation and disruption.
• Increased competition can lead to better products and services.
• Trade Desk's OS aims to control the CTV ecosystem.
• The future of CTV may see significant local media growth.
• Understanding user experience is crucial for CTV success.
• The transition from cookies to ACR data is essential for programmatic advertising.

Chapters

00:00 Introduction and Upcoming Events

06:57 The Conflict of Interest in CTV Advertising

14:56 Partnership Dynamics Between Trade Desk and OEMs

20:14 Market Dynamics and User Experience in CTV

25:15 The Commoditization of Consumer Experience in CTV

32:12 Trade Desk's Strategy and Market Positioning

40:20 The Future of CTV: Opportunities and Challenges

Keywords:

Trade Desk, Ventura, CTV, advertising, operating system, LG ads, Sonos, agency perspective, market dynamics, user experience, CTV, Trade Desk, consumer experience, advertising, market competition, AI, discoverability, monetization, programmatic, user experience, AdTechGod