• Encore: Retail Memorable Moments: Creating the Unexpected for Consumers

  • Oct 16 2019
  • Length: 56 mins
  • Podcast

Encore: Retail Memorable Moments: Creating the Unexpected for Consumers

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  • Summary

  • The buzz: “Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities” (eventbrite-s3.s3.amazonaws.com). We love memorable moments like the birth of a child, winning the lottery, and peanut butter in aisle 7. Now as consumers we are rewarding the companies that “get” their needs and desires. Message to retailers: Go past the focus on price and 1-day delivery to transform our same-old buying routine into disruptive, game-changing, memorable moments. The experts speak. Dustin Garis, Garis Innovation: “Life is not the number of days you live, it’s the number of days you remember” (Brian Hertzog). Brian Kilcourse, RSR: “…if we need that extra push over the cliff, you know what we do?…One step louder” (Nigel Tufnel). Matt Laukaitis, SAP: “You will reach your destination though you travel slowly” (Icelandic). Join us for Retail Memorable Moments: Creating the Unexpected for Consumers.
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