• Encore: Mrs. Jones and Her Grocer: Got A Thing Going On?

  • Oct 9 2019
  • Length: 55 mins
  • Podcast

Encore: Mrs. Jones and Her Grocer: Got A Thing Going On?

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  • Summary

  • The buzz: “Me and Mrs. Jones We got a thing goin' on” (Billy Paul, 1973). Fast-forward to 2019. The disruptive “Mrs. Jones” has tasted the digital grocery experience – order online, pick up in-store – and now she demands more from her storefront grocer. How to make her a loyal fan? Don’t chase Amazon’s bells and whistles. Ensure your on-site butcher, florist and baker deliver an experience that lets her serve healthy meals to her family and ‘good friends’. Know your online and in-store battlefields,. Strategically reshape your grocery ecosystem for her. The experts speak Bill Bishop, Co-Founder, Brick Meets Click: “The world wants to be deceived” (Martin Buber). Dave Gruehn, SAP: “Do not try and bend the spoon, that's impossible…try to realize the truth...There is no spoon…it is not the spoon that bends, it is only yourself” (The Matrix). Randy Evins, SAP: “Look mommy, there’s an airplane up in the sky” (Pink Floyd). Join us for Mrs. Jones and Her Grocer: Got A Thing Going On?
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