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“Look for opportunities to shout each other out. It's a lovely, beautiful thing when it starts to happen.” - Cynthia Hayes

In this episode, we sit down with Cynthia Hayes, the owner of Liger Marketing, to discuss the power of brand therapy, aligning core values with brand messaging, and why empathy is important in business. We explore how a holistic marketing approach can make businesses shine and talk about the role authenticity plays in branding.

In this episode, listen for:

• Establishing core values requires thoughtful consideration and testing, but their true impact comes from consistently reinforcing and integrating them into daily practices, such as through shout-outs, awards, and meaningful acknowledgments.
• Creating a culture of exceeding expectations and advocating for clients fosters reciprocal recognition among employees, with shout-outs inspiring a shared commitment to excellence and building a positive, supportive environment.
• Practicing self-compassion allows you to stay empathetic, responsive, and flexible with your team and clients, fostering trust and relational connections by addressing their needs with humanity and understanding.

Connect with Cynthia Hayes:

Website: https://ligermarketing.com/

LinkedIn: https://www.linkedin.com/in/cynthiahayes/

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Connect with Entrepreneur Encounter:

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Soft Skills Studio: https://entrepreneur-encounter.ck.page/products/entrepreneur-encounter-circle-mem

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Host Sara Lowell:

LinkedIn: https://www.linkedin.com/in/youarerembertllc/

Website: https://www.youarerembertllc.com/

Host Dana Johnson:

LinkedIn: https://www.linkedin.com/in/d-m-johnson/

Website: https://ddvirtualmanagement.com/