Tis the season! You know that all of the holiday buzz comes with a particularly interesting one for small businesses...Black Friday. To discount or not to discount? That really is the question.

Today, let's chat about how to navigate Black Friday in a way that honors your brand. Because let's be real, when Black Friday is done poorly, it can create distrust with your audience. But when it's done well, it could mean an extra cash injection that's great for your business!

We'll be covering the practicalities that need to be considered, like revenue and profit margins. But we'll also be diving into effective versus ineffective marketing if you do decide to create a Black Friday deal. I'll also be giving you the full scoop about Highflier Powerhouse's history with Black Friday and why we don't see any deals on the horizon any time soon.

Let's take the guess work out of Black Friday!

In this episode, we're chatting about:

• Why Highflier Powerhouse has never done a Black Friday deal
• How to create a deal that YOU would be excited to buy
• Icky marketing tactics that people employ during Black Friday
• How to create hype around your Black Friday deals
• How Design on Demand can support you if you do decide to create a Black Friday deal

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