Are your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching.

In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a solid sales strategy, and a launch model that truly works for your business.

Drawing inspiration from major brands like Apple and Skims, we'll find a launch strategy that actually works and cuts through the noise in the online space. Here's the truth: your audience has gotten smarter about your launch patterns, and it's time for you to evolve.

I share my unfiltered thoughts on:

• Why copying your coach's exact launch strategy is killing your conversions
• The missing element of exclusive marketing that big brands nail (and we don't)
• How to retrain your audience's buying behavior without losing them
• Why stacking multiple campaigns beats back-to-back launches every time

Most importantly, I explain why we need to move beyond the typical A/B launch model and create more sophisticated, segmented approaches to reaching our ideal clients. If you're planning your 2025 launch strategy or feeling frustrated with your current launch results, this episode provides fresh perspectives on how to evolve your approach.

For those wrapping up their 2024 launches and heading into Black Friday, I offer specific guidance on how to use the rest of this year to retrain your audience and prepare for a more strategic 2025. Stay tuned for my special Black Friday announcement at the end!

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Ever wonder how brands like Skims and Poppy seem to sell out instantly? Especially if you've experienced those launches that feel like screaming into a void, this episode is for you. After analyzing dozens of successful launches (and helping our clients generate millions in revenue), I've cracked the code on what actually works in today's market - and I'm spilling all the tea in this episode.

Here's the truth: the rinse-and-repeat launch strategy that worked in 2020 is dead. But that doesn't mean you need a Kardashian-sized budget to create buzz and drive sales. In fact, the most successful brands are using four specific types of launches that you can start implementing right now.

In this episode, I'm breaking down:

• The four launch types that are actually converting in 2024 (and exactly when to use each one)
• Why your "signature" launch might be falling flat (and how to fix it)
• How to create "surprise" launches that actually feel surprising
• The secret to making seasonal launches work (hint: it's not just about holidays)
• Real examples from celebrity brands that you can model (without their massive budgets)

Whether you're planning your next launch or trying to understand why your last one didn't hit the mark, this episode will give you a fresh perspective on how to create marketing campaigns that actually convert in today's market.

Plus, I'm sharing the exact framework we use with our Design on Demand clients to help them create launches that feel innovative, not repetitive. Trust me, you'll never look at your launch strategy the same way again.

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

• Listen to our private podcast - Become the #1 Brand In Your Niche

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

If you've ever invested in gorgeous brand photos, a sleek website, or pretty templates but STILL aren't seeing the sales you want, this episode is going to be a game-changer. I'm diving deep into the real connection between design and revenue - and why looking "pretty" isn't enough.

I've seen plenty of business owners come to Highflier Powerhouse after investing in their brand's visual identity without seeing a true ROI. As someone who's helped countless entrepreneurs transform their brands (and watched their revenue skyrocket as a result), I'm breaking down the key difference between visual brands that drive sales versus simply cost the business owner money.

Here's the thing: your visual identity can be super creative and STILL have trouble converting. So what's the secret sauce? You'll have to tune in to find out.

In this episode, I'm sharing:

• Why your gorgeous photos and templates might actually be working against you
• The crucial difference between "new and creative" versus "new and converting"
• How your visuals are either eliminating objections or creating them (hint: there's no in-between)
• Real examples of how proper branding directly leads to increased sales
• The truth about why some people claim "aesthetics don't matter" (and why they're wrong)

Whether you're considering a rebrand, struggling with your current brand, or just trying to understand why your beautiful visuals aren't converting, this episode will give you the missing piece of the puzzle. Get ready for some tough love and actionable insights that will transform how you think about your brand's visual strategy.

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer