What actually makes a brand "luxury"? And how do we define the value we're bringing to clients? Here's the thing: "value" is so subjective.

For one person, a $1000 retainer may be a drop in the bucket. For the next, that's an investment they'll need to think hard about and prepare for. So you should never base your pricing on some obscure value that you're putting on your offers.

At Highflier Powerhouse, we're actually navigating a pricing change as we speak. So I thought it would be the perfect time to chat about how pricing can change without throwing a wrench into your entire brand identity. So much can come up when you think about raising or lowering your prices.

You can start to worry about whether your audience will think you're charging too much or charging too little. You can start showing up differently because of these fears. So let's cover the strategies that are helping Highflier Powerhouse as we change the Design on Demand retainer fee. On top of that, I'm giving you the full scoop as to why the pricing is changing because I believe that transparency helps all of us move through business.

In this episode, we're chatting about:

• How to adjust your prices with confidence
• What does "luxury branding" actually look like?
• Behind the scenes on our retainer, Design on Demand, and why the pricing is changing
• Maintaining solid marketing and brand reception as you move through pricing changes

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Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer