In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products.

Tune in to Discover:

1. What’s Changing:
   • Meta’s new restrictions on health-related data in response to FTC scrutiny.
   • Why targeting specific demographics and behaviors is about to get more complicated.
2. How It Will Impact Healthcare Practices:
   • How the new policies affect specialties like Botox, IV therapy, mental health, and compounding pharmacies.
   • Why mid- and low-funnel targeting will become more challenging.
3. Strategic Shifts to Consider:
   • Moving from highly targeted ads to broader, top-of-funnel campaigns.
   • Exploring alternative platforms like TikTok, Snapchat, or X (Twitter) for less-restrictive advertising opportunities.
   • The importance of focusing on brand awareness over direct conversions.
4. Opportunities with First-Party Data:
   • Why building your email list and owning your data is more important than ever.
   • Leveraging general awareness campaigns to drive signups for first-party data collection.
5. Actionable Next Steps:
   • Conducting an ad audit to identify campaigns that may be affected.
   • Working with your agency to redefine success metrics and reporting standards.
   • Preparing your campaigns for the potential rollout of Meta’s AI-driven targeting options.

Changes are on the horizon, and it’s time to adapt your strategy.

Whether it’s exploring new platforms, refining your messaging for broader audiences, or focusing on first-party data, Jennifer and Corey offer practical advice to help you stay ahead in the ever-changing digital marketing landscape.

In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve.

Tune in to Discover:

1. The Rising Costs of Doing Business:
   • From tariffs to post-pandemic supply chain challenges, learn how rising costs in promotional products, medical supplies, and general operations will impact your practice.
   • Tips for planning ahead to lock in savings and navigate new challenges.
2. The Role of Artificial Intelligence (AI) in Marketing:
   • How AI is changing search engine behavior and impacting website traffic.
   • Insights into how AI-powered tools, like automated ad platforms and predictive algorithms, are reshaping the patient journey.
   • Potential pitfalls, from oversaturation to ethical considerations, and what it means for your team.
3. Social Media Evolution and Advertising Trends:
   • What shifting platforms, like Blue Sky, Threads, and TikTok, mean for your social strategy.
   • The importance of short-form video for doctor engagement and how social media platforms are incentivizing content creators.
4. Directory Listings: The Local SEO Advantage:
   • Why keeping directory listings accurate is more important than ever as Google and Apple compete for local search dominance.
   • How directory listings drive phone calls, patient visits, and practice revenue—and what’s coming next.
5. The Growing Importance of Mobile-First Websites:
   • With 61% of patients accessing practice websites only on mobile devices, it’s time to prioritize mobile-first design for seamless user experiences.
   • Tips for designing conversion-focused mobile sites that meet patient expectations and perform well on search engines.
6. Bonus Insight: Emerging Consumer Trends:
   • Learn how shifts in consumer behavior, as identified in the latest PressGainey survey, will impact healthcare marketing strategies.
   • Why patient experience and accessibility will be key drivers of growth in 2025.

Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age.

They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted experts. And what better way to do that than by addressing one of the biggest concerns of the modern age: aging well.

This episode of the DrMarketingTips Show features Jennifer Thompson and Jennifer Taggart sharing content strategies that resonate with health-conscious patients and how these topics attract new patients to your practice.

Learn how to create valuable, educational content that addresses the desire for longevity and active aging, ultimately attracting and retaining patients.

Tune In to This Episode to Learn:

• Why aging well is a hot topic for patient engagement
• Content pillars for healthy aging: diet, exercise, mental health, and more
• How to establish your practice as the go-to resource for aging gracefully
• Actionable steps to create compelling content (blogs, videos, social media)
• Examples of successful content marketing in the healthcare space

In this episode of The DrMarketingTips Show, we dive into a surprising yet critical factor impacting employee wellness, patient outcomes, and overall workplace culture: sleep. As stress, burnout, and lack of sleep become widespread issues, medical practices may feel the strain.

Join us as we discuss how practice administrators can create a healthier, happier workplace by fostering better sleep habits among staff. Here's what you’ll learn:

Tune in to discover:

1. The Sleep Crisis in Healthcare
   Lack of sleep affects everyone, from practice staff to patients. It contributes to stress and burnout and even affects decision-making, increasing the risks of mental and physical health issues. Medical practice administrators have a unique opportunity to address this in the workplace.
2. Culture Shift for Better Wellness
   Creating a wellness-focused culture isn't just about hitting the gym. Try incorporating sleep challenges instead of step challenges. Encourage employees to use sleep trackers and reward teams for healthier sleep habits. These changes could foster a more positive, restful workplace, improving morale and productivity.
3. Implementing Simple Wellness Programs
   Consider simple wellness initiatives like walking groups, relaxation rooms, or yoga sessions. These activities can alleviate stress and foster camaraderie, giving employees a much-needed mental break and boosting their overall wellness.
4. Anonymous Feedback Surveys
   Regular, anonymous feedback surveys can help practice administrators understand employee well-being. From tracking weekly stress levels to assessing sleep patterns, these insights allow administrators to adapt wellness programs to serve the team’s needs better.
5. Community Involvement for Team Building
   Engage your team in local community events, such as cancer walks or 5K runs. Building teams to participate strengthens bonds within the practice and reflects positively in the community, enhancing your practice’s reputation.
6. Benefits for the Bottom Line
   Improving staff sleep and wellness can reduce turnover, prevent burnout, and create a positive patient environment. Implementing these changes could help practice administrators manage stress for themselves and their teams while driving positive outcomes for everyone involved.

Tune in to discover how focusing on sleep and wellness can make a real difference in your practice, and learn practical steps to start making health a priority today.

The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice’s values and connect with your community.

Tune In to Learn:

• Showing Appreciation: Simple, meaningful ways to thank your referring partners, including personal visits and hand-written notes.
• Unique Gift Ideas: Creative and memorable gifts that leave a lasting impression on partners, from custom wine labels to community-themed leave-behinds.
• Engaging Your Community: How to use the holidays to connect with the wider community through open houses, giving trees, and local charity partnerships.
• Staff Engagement: Strategies to celebrate your employees and share the joy, such as employee recognition boards and gratitude-themed social media posts.
• Maximizing Marketing Opportunities: Tips to turn your holiday activities into engaging social media content and recruiting tools.

Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community.

In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause marketing initiatives, providing valuable insights for medical practices.

What’s in This Episode:

• Understanding Cause Marketing: Learn what cause marketing is and how it can be a powerful tool for medical practices that want to build awareness and reach their community.
• Benefits of Cause Marketing: Explore the positive outcomes for your practice, including improved patient engagement, staff morale, and community reputation.
• Choosing the Right Cause: Gain insights on selecting a cause that aligns with your practice's values and mission, ensuring authenticity and resonance with your audience.
• Promotion and Engagement: Discover effective strategies to promote your cause's marketing efforts, engaging your internal team and the wider community.
• Sustainability: Learn how to create a long-term cause marketing program that delivers continuous benefits and reinforces your practice's commitment to social responsibility.

The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers.

Join Jennifer and Corey as they discuss the implications of the FTC rule and share practical recommendations on how healthcare providers can adapt their marketing strategies to maintain transparency and build trust with patients in this new landscape.

Tune In to Learn:

• The key prohibitions of the FTC rule and the potential consequences of non-compliance.
• The costs of violating FTC rules on fake reviews and buying bot followers.
• How healthcare providers can obtain legitimate patient reviews and foster authentic social engagement.
• Strategies for maintaining transparency in reviews, particularly when feedback is given by practice staff or associates.
• Effective ways to manage and address reviews while upholding credibility and trust.
• Safeguards to prevent the use of fake reviews or manipulated social media metrics.

Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix.

For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported tier is thriving with 40 million active users. Instead of old, generic cable TV ads, new ads emphasize the power of targeted delivery on streaming platforms, particularly for local markets.

Tune in for a case study on a medical practice effectively using YouTube ads to boost brand recognition and patient numbers, achieving over 150,000 impressions. It doesn’t take as much budget as older TV advertising either.

Quick tip: Practices should leverage existing video content or create new, simple ads like YouTube bumper ads to tap into this powerful marketing tool.

Check Out This Episode to Learn:

• What types of digital TV advertising are available on streaming platforms.
• How YouTube Shorts has become the most popular streaming service and how to tap into this audience.
• The success of Netflix's ad-supported model and its implications.
• The advantages of targeted local advertising on streaming platforms over traditional TV.
• How practices can create effective ads with minimal effort and budget.
• See results from a successful YouTube advertising campaign for a medical practice.