In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products.

Tune in to Discover:

1. What’s Changing:
   • Meta’s new restrictions on health-related data in response to FTC scrutiny.
   • Why targeting specific demographics and behaviors is about to get more complicated.
2. How It Will Impact Healthcare Practices:
   • How the new policies affect specialties like Botox, IV therapy, mental health, and compounding pharmacies.
   • Why mid- and low-funnel targeting will become more challenging.
3. Strategic Shifts to Consider:
   • Moving from highly targeted ads to broader, top-of-funnel campaigns.
   • Exploring alternative platforms like TikTok, Snapchat, or X (Twitter) for less-restrictive advertising opportunities.
   • The importance of focusing on brand awareness over direct conversions.
4. Opportunities with First-Party Data:
   • Why building your email list and owning your data is more important than ever.
   • Leveraging general awareness campaigns to drive signups for first-party data collection.
5. Actionable Next Steps:
   • Conducting an ad audit to identify campaigns that may be affected.
   • Working with your agency to redefine success metrics and reporting standards.
   • Preparing your campaigns for the potential rollout of Meta’s AI-driven targeting options.

Changes are on the horizon, and it’s time to adapt your strategy.

Whether it’s exploring new platforms, refining your messaging for broader audiences, or focusing on first-party data, Jennifer and Corey offer practical advice to help you stay ahead in the ever-changing digital marketing landscape.

In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve.

Tune in to Discover:

1. The Rising Costs of Doing Business:
   • From tariffs to post-pandemic supply chain challenges, learn how rising costs in promotional products, medical supplies, and general operations will impact your practice.
   • Tips for planning ahead to lock in savings and navigate new challenges.
2. The Role of Artificial Intelligence (AI) in Marketing:
   • How AI is changing search engine behavior and impacting website traffic.
   • Insights into how AI-powered tools, like automated ad platforms and predictive algorithms, are reshaping the patient journey.
   • Potential pitfalls, from oversaturation to ethical considerations, and what it means for your team.
3. Social Media Evolution and Advertising Trends:
   • What shifting platforms, like Blue Sky, Threads, and TikTok, mean for your social strategy.
   • The importance of short-form video for doctor engagement and how social media platforms are incentivizing content creators.
4. Directory Listings: The Local SEO Advantage:
   • Why keeping directory listings accurate is more important than ever as Google and Apple compete for local search dominance.
   • How directory listings drive phone calls, patient visits, and practice revenue—and what’s coming next.
5. The Growing Importance of Mobile-First Websites:
   • With 61% of patients accessing practice websites only on mobile devices, it’s time to prioritize mobile-first design for seamless user experiences.
   • Tips for designing conversion-focused mobile sites that meet patient expectations and perform well on search engines.
6. Bonus Insight: Emerging Consumer Trends:
   • Learn how shifts in consumer behavior, as identified in the latest PressGainey survey, will impact healthcare marketing strategies.
   • Why patient experience and accessibility will be key drivers of growth in 2025.

Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age.

They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted experts. And what better way to do that than by addressing one of the biggest concerns of the modern age: aging well.

This episode of the DrMarketingTips Show features Jennifer Thompson and Jennifer Taggart sharing content strategies that resonate with health-conscious patients and how these topics attract new patients to your practice.

Learn how to create valuable, educational content that addresses the desire for longevity and active aging, ultimately attracting and retaining patients.

Tune In to This Episode to Learn:

• Why aging well is a hot topic for patient engagement
• Content pillars for healthy aging: diet, exercise, mental health, and more
• How to establish your practice as the go-to resource for aging gracefully
• Actionable steps to create compelling content (blogs, videos, social media)
• Examples of successful content marketing in the healthcare space