EPISODE SUMMARY

Tom Windeknecht is a photographer and content creator with a minimalist and colorful style producing blue and pink images and stop-motions.

Tom discusses how his interest in art and photography brought him to Instagram and he started developing his own eye catching and memorable style. While it has not always been easy to stay consistent, he finds ways to become even more creative through the challenges. Committing to his type of content has placed him in a wonderful position to work with some very large brands, including joining Google's Pixel phone team (#teampixel), and he shares examples of his partnerships with brands.

We cover topics like how he developed his style, the challenges of sticking with it, using the desire for new and exciting things to be more creative, wins from staying consistent to build your personal brand, the mindset needed to become a great creator, and what his process of working with brands is. Tom has taken his creative perspective much farther than most, testing and tempering to carve up a space for himself.

If you’d like to join Trend and our influencer marketing platform, visit trend.io. If you are interested in becoming a guest on our show, email lingyu@trend.io for more information.

Tom Windeknecht on Instagram, Twitter, Facebook, Youtube, and his own site. Check out his for-fun Instagram @nothingsunknown too!

We Speak About:

[00:22] Intro, how he became a creator and found his style

[03:32] Developing your style and staying consistent with it

[07:06] Using the drive for novelty to be more creative, looking at old work for new ideas

[11:15] Wins from staying consistent with your style

[13:45] How Tom joined the Google Pixel team

[16:58] The mindset needed to become a great creator

[19:11] Testing new techniques and styles

[20:43] The creative process when working with brands, his preferred partnerships

[26:08] Creativity comes when you are in unknown territory

[27:11] What's next for Tom Windeknecht

[28:58] Closing